ADDY Awards Gala Celebrates Creative Excellence
By SpaceCoastDaily // February 27, 2013
(IMAGES BY CYNDI BYARS)
BREVARD COUNTY • MELBOURNE, FLORIDA – The American Advertising Federation – Space Coast (AAFSC) celebrated another extraordinary year of creative excellence and achievements in the advertising community during their 2013 ADDY awards held February 22 at the Melbourne Rialto Hilton.
The American Advertising Federation – Space Coast is a non-profit professional trade association serving the local advertising community. Members of the association volunteer their time and talents to plan and execute committee events to benefit local charities, contribute to the success and growth of local professionals and promote ethical advertising in our community.
This year’s ADDY festivities was themed “ADDY val in Rio,” featuring colorful festa, elaborate costumes and frenetic samba rhythms – while honoring the outstanding individuals, agencies and organizations that call the Space Coast home.
The Gala kicked off under the stars with the AAF Scholarship Cocktail Reception that offered the ADDY-Val en Rio signature cocktail, “Coquetalde Prata,” in a special keepsake glass designed to commemorate the evening. All the proceeds went to the AAF Space Coast Scholarship fund which assists promising students studying to enter the advertising field.
ELEGANT SIT-DOWN DINNER AND AWARDS CEREMONY
Attendees dined on a decadent three-course meal in the company of peers, friends and colleagues as Master of Ceremonies, Central Florida News 13’s Greg Pallone, announced award winners.
During the festivities, attendees felt the rhythm and the frenetic beat of the samba during signature performances by samba dancers and stiltwalkers, complete with extravagant, colorful headpieces and authentic costumes.
WOODBRIDGE HONORED WITH SILVER MEDAL
Amelia Woodbridge was presented the prestigious Silver Medal for lifetime achievement and received a well-deserved standing ovation from her peers in the industry.
The selection criteria included contributions to the individual’s company, a high degree of original creative ability, contributions to the advancement of advertising and contributions to their community.
The American Advertising Federation’s Silver Medal Award program was established in 1959 to recognize advertising professionals who have made outstanding contributions to the industry standards and creative excellence and who have exhibited responsibilities in areas of social concerns.
“A special thanks to A Cut Above Video Productions, Inc. for donating their time and effort to the making of the opening video for the Addy’s which celebrated the past quarter century of accomplishments of the organization,” said the American Advertising Federation – Space Coast Facebook page.
THREE-TIER NATIONAL COMPETITION
TheADDY® Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.
Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 4th district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in this local ADDY competition is the first step toward winning a national ADDY.
“Entering the ADDY competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education and consumer awareness,” states aafspacecoast.org, the the American Advertising Federation – Space Coast website.
COLLECTIVE INDUSTRY FORUM
The goal of the AAFSC is to provide local leadership in a collective industry forum on issues involving and affecting advertising, and through the efforts of its membership:
• Urge the maintenance of high ethical industry standards
• Demonstrate the expertise, effectiveness and strength of the Brevard advertising community to the local, regional and national markets
• Enhance the knowledge and skills of advertising practitioners
• Advance and support advertising education and encourage talented young people to enter the profession
• Cooperate and work with government officials at all levels to represent the industry’s positions and welfare before legislative and administrative groups
• Encourage fellowship and cooperation among all disciplines of the advertising industry
• Promote a better understanding of the functions and value of advertising to the general public, academia and government
• Strive for the improvement of advertising and its related services by recognizing and rewarding excellence in all fields of the craft
CLICK HERE FOR MORE INFORMATION ABOUT THE AMERICAN ADVERTISING FEDERATION – SPACE COAST