‘Automatic Thanking Machine’ Ad Goes Mega Viral
By Space Coast Daily // July 31, 2014
Ad Has Received Almost 3 Million Views in Just Days
ABOVE VIDEO: “At 2 p.m. on July 25, more than 20,000 TD employees gave green envelopes containing a $20 bill to every customer in more than 1,100 TD branches across Canada. The company also informed those using TD’s phone and online banking services that they would receive a $20 direct deposit. All told, more than 30,000 customers received a thank-you gift.
TD also had a special thank you in-store for some customers. The company set up four “Automated Thanking Machines” (ATMs) at branches in Toronto, Montreal, Calgary and Vancouver. Pre-selected customers who used the machines were given personal gifts from the “talking” ATMs, including a Disney trip for a mom who’s never been able to take her kids anywhere, tickets to Trinidad so an elderly mom could visit her daughter, who is battling cancer, and the chance for a Blue Jays fan to throw the opening pitch at a game.
TD worked with the branches to identify long-standing customers who deserved an extra special thank you, said Stamper. The customers thought they were coming in to do a focus group on a new ATM feature. Their reactions were filmed and made into a video to kick off #TDThanksYou day. As of Tuesday morning, the video had received more than one million YouTube hits.” -MarketingMag.ca.