VIDEO: Sprint Tower Removed At Daytona Speedway

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Sprint Tower’s Front Facade Removed

ABOVE VIDEO: Footage of the removal of Sprint Tower at Daytona International Speedway.


DAYTONA BEACH, FLORIDA – During the recent weeks, Daytona International Speedway continued demolition of the Sprint Tower as part of the $400 million DAYTONA Rising redevelopment project.

sprint-tower-daytona-international-speedway-300Using a 490-foot Manitowoc 2250 Crawler Crane, the Speedway has already completed the removal of the Tower’s iconic front façade that featured “DAYTONA.”

The Speedway will continue the 30-day demolition process with two additional phases. The next phases will involve the removal of elevated walkways and concessions between the Tower and the Speedway followed by general demolition of the Campbell Suites.

Additional upcoming construction activities include:

  • Ongoing elevator installation
  • Continuing miscellaneous framing and concrete installation
  • Developing hospitality suites

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Construction of DAYTONA Rising was recently cited as a primary source of expected growth in the Deltona, Fla., MSA as part of ManpowerGroup’s Employment Outlook Survey.


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