VIDEO: Space Coast FPRA Media Summit Stresses Technology

By  //  April 20, 2015

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Annual Media Summit in Port Canaveral A HIT

ABOVE VIDEO: Members of the public recently had the opportunity to meet and engage with the top Central Florida journalists and editors at the 2015 Space Coast Annual Media Summit in Port Canaveral. (SpaceCoastDaily Video)

ABOVE: FPRA MEDIA SUMMIT IMAGE GALLERY

BREVARD COUNTY • PORT CANAVERAL, FLORIDA – Members of the public recently had the opportunity to meet and engage with top Central Florida journalists and editors at the 2015 Florida Public Relations Association Space Coast Chapter Media Summit in Port Canaveral.

For more than 25 years, the Space Coast Chapter of the Florida Public Relations Association has been promoting and developing the public relations profession.

Hosted by the Florida Public Relations Associ- ation Space Coast Chapter, one of the main topics of conversation among the attendees was the impact social media has had on growing businesses, and the unique marketing opportunities that it presents.

Kim Thomas has seen social media play a big part in her business success.

Thomas owns the cleaning service “Get’er Done,” a business that specializes in a variety of cleaning services such as carpet cleaning, automobile cleaning and commercial cleaning.

Kim Thomas

Kim Thomas

“Social media has really enlightened me on my business,” said Thomas.

“I wasn’t aware how many of my customers were from social media. I was very shocked when I found out because I’m so accustomed to the old days…I was steered away from technology.

“But once I realized that social media was the next generation of marketing, I started making my Facebook page, Twitter, LinkedIn and my business started growing tremendously.”

Guest speakers included Deborah Green, Deputy Administrator for Corporate Communications of the Federal Aviation Administration and Michelle Irwin, Director of Community Relations/PIO of Brevard Public Schools.

Irwin talked about how important social media is to the public schools of Brevard, when it comes to reaching out to parents and business leaders.

Michelle Irwin

Michelle Irwin

“It was critical for us to connect with people in Brevard County and using social media to create those relationships within the community – and our parents in particular,” said Michelle Irwin.

“Facebook is our number one social media tool we use because that’s where our parents are. However, we use Twitter and LinkedIn accounts to connect with our business communities.

“We are preparing are next business leaders so it’s important we stay connected with our business community,” said Irwin.

During the lunch presentation the Space Coast FPRA announced the winners of the 2015 FPRA Chapter Image Awards, along with FPRA State President Rachel Smith and FPRA State Image Award Chair Terri Behling.

Tessa Friederichs

Tessa Friederichs

“Congratulations to the Space Coast FPRA Chapter 2015 Image Award Winners and Honorees from Health First and Kennedy Space Center for demonstrating excellence in public relations and communications – and to FPRA State Image Award VP Terri Behling for joining us,” said FPRA Space Coast President Tessa Friederichs of Carr, Riggs & Ingram, LLC .

“Thanks again to the 100-plus attendees, reporters, speakers and sponsors who came together at the 2015 FRPA Media Summit and made it a huge success.”

Event sponsors that helped make the event possible were the Canaveral Port Authority, Florida Beer Company and Katie Pallone Art & Design.

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