Florida Lottery Has Best July On Record
By Florida Lottery // August 3, 2015
TALLAHASSEE, FLORIDA – The Florida Lottery has had its strongest start ever to the new fiscal year, with record sales for the month of July totaling $453.52 million.
This surpassed the previous July high of $415.34 million in 2014 by 9.1%, and generated approximately $117 million in transfers to the state’s Educational Enhancement Trust Fund (EETF). Building off an all-time record high sales year for fiscal year 2014-15, the Lottery’s July sales figures represent all product offerings, with Scratch-Off sales being primarily responsible for the record numbers.
“The Florida Lottery is proud to continue making great strides that benefit so many in our state,” said Lottery Secretary Cynthia O’Connell. “We remain focused on our mission to maximize revenues for the educational programs we fund, by continuing to explore new product offerings that will generate enthusiasm among our players, increase sales for our retail partners and grow revenues for education,” said Secretary O’Connell.
The recent launch of the WEEK FOR LIFE Family of Scratch-Off games has been highly successful, due in large part to the robust marketing campaign surrounding these games. The $10, $5, $2 and $1 Scratch-Off games each ranked number one in their price point for all games ever launched in the month of June. The sales success carried over into the month of July, with total sales for these games surpassing $69 million. In total, 35 different Florida Lottery Scratch-Off games exceeded $1 million in sales for the month, including seven games that surpassed more than $10 million each in sales.
Last week, the Revenue Estimating Conference (REC) met to determine fiscal year 2015-16 goals for the Lottery. Their forecast included Lottery ticket sales of $5.6861 billion this fiscal year, with an estimated EETF transfer of $1.5077 billion.