Pinterest Buyable Pins Ads Available For Online Sellers

By  //  August 1, 2015

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New Ad Feature Simplifies Buying Process for Niche Items

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Pinterest introduced a new “Buy it” feature, also known as a “Buyable Pin.” Web advertising experts expect Buyable Pins to become a reliable major source of online sales due to Pinterest’s high volume of members who are planning purchases. Any online seller can create the new “Buy It” button through an account with Pinterest’s partner, Shopify. Image courtesy of Pinterest.

SAN FRANCISCO, CALIFORNIA — A new world of e-commerce possibilities was opened by Pinterest and Shopify when they co-introduced Buyable Pins, a new advertising option that features a “Buy it” Button next to the “Pin it” button, giving Pinterest sellers the chance to sell their products to visitors while they’re viewing images on Pinterest.

buyable-pins-ads-pinterestAll that’s required for online sellers to create Buyable Pins is to Create Buyable Pins via an account with Shopify, Pinterest’s e-merchant partner.

Whether you’re a major retailer or independent seller, you can try buyable pins by going to  Shopify’s account creation page on Shopify, entering your email and clicking “Get started.”

Shopify allows a 14-day free trial.

With Pinterest’s rapidly expanding  demographics among site visitors,  Buyable Pin ads could prove to shake up the online retail marketplace and prompt many retailers to re-evaluate their current e-commerce strategy.

shopifyThe number of potential buyers on Pinterest is staggering. Each day, two million people pin product pins.

Shopify makes it easy to open an online store by providing all the tools and help you need.

For perspective of Pinterest’s influence on consumer purchasing, that number is 20-times larger than the number of daily shoppers who visit the largest mall in the United States, the Mall of America in Minnesota.

When you consider the stat that 93% of Pinterest members use the site to plan purchases and online orders from Pinterest increasing by 140% in the past two years, it’s only a matter of time before the majority of online retailers and small buisiness owners try their hand in the latest wave of targeted web advertising.

Register for Buyable Pins on Pinterest Ads


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