NORAD NOW TRACKING SANTA LIVE: Santa Is On His Way To Brevard County!
By Space Coast Daily // December 24, 2015
THE WAIT IS OVER! START TRACKING SANTA NOW!
Since 1955, NORAD has tracked Santa across the globe. The tradition started from a mistake in a print advertisement.
Sears published an ad which urged kids they could call Santa, but they accidentally listed NORAD’s number. NORAD played along and gave coordinates to kids who called in hopes of speaking to Saint Nick.
Today, NORAD relies on volunteers to make the program possible. Each volunteer handles about forty telephone calls per hour, and the team typically handles more than 12,000 e-mails and more than 70,000 telephone calls from more than two hundred countries and territories.
Most of these contacts happen during the 25 hours from 2 a.m. on December 24 until 3 a.m. MST on December 25. Google Analytics has been in use since December 2007 to analyze traffic at the NORAD Tracks Santa website.
As a result of this analysis information, the program can project and scale volunteer staffing, telephone equipment, and computer equipment needs for Christmas Eve. Volunteers include NORAD military and civilian personnel.