Manning, Phelps, Biles, James Lead Forbes 10 Most Marketable Athletes Of 2016

By  //  December 28, 2016

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several Olympians finish near top of list

It was a storybook ending for the five-time NFL MVP. Manning led the Denver Broncos to a 24-10 Super Bowl win over the Carolina Panthers in February. (Forbes image)

(FORBES) – It has been a sports year for the ages with epic Olympic performances, historic championship comebacks and the end of the longest title drought in pro sports.

It was also the end of the road for several of the most dominant athletes of the past two decades as Kobe Bryant, Peyton Manning, Alex Rodriguez and Tim Duncan all called it quits.

Duncan and Rodriguez were not highly marketable athletes (for very different athletes), but Bryant and Manning worked with dozens of brands during their careers as two of the most marketable athletes in their respective sports.

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