Fifth Annual ‘Light Up Viera’ Parade Gears Brevard Up for Holiday Season Saturday
By Space Coast Daily // November 22, 2017
organized by the Viera Community Institute
BREVARD COUNTY • VIERA, FLORIDA – Leading the way this holiday season is Brevard’s foremost holiday event, the “Light Up Viera” Holiday Parade, which is set for the evening of Saturday, Nov. 25.
Now in its fifth year, the Light Up Viera parade, organized by the Viera Community Institute, continues the tradition of spreading holiday cheer with a captivating 2.7 mile parade that includes character meet and greets, delicious treats, professionally decorated holiday floats and the arrival of Santa Claus on his sleigh.
The Viera Community Institute is a not-for-profit organization whose mission is to foster the health, harmony and well-being of the Viera community by facilitating educational, environmental, cultural and charitable activities and outreach programs within Viera.
Mindy Levy of 99.3 FM returns as one of the parade emcee’s this year along with her co-announcers, George from 1240 AM and Wingnut from 95.1 FM. The inaugural pre-parade fireworks display will kick-off at 6 p.m., with the parade beginning at 6:10 p.m.
In addition to the festive costumes and parade floats that will be on display, this year’s parade will integrate character meet and greets, entertainment and food truck vendors along the route.
Local groups and holiday characters will be strolling along the parade route at various points signing autographs, taking photos and entertaining enthusiastic spectators as the parade makes its way to their location.
Delicious food vendors will also be set up along the parade route dishing up delectable treats and sweets to awaiting guests. Another new aspect to this year’s parade are the strategically placed Santa mailboxes where kids can drop off their letter and postcards to Santa.
A new and exciting aspect to this year’s parade are the strategically placed mailboxes to Santa where kids may drop off their letter and postcards to Santa. Postcards for Santa are available in the Viera Vision and at the mailboxes during the parade.
Accompanying the traditional parade floats this year will be golf-cart “floats” decorated and sponsored by local community businesses, as well as three high school bands which will be performing throughout the parade.
Viera High School, Rockledge High School and Satellite High School will be performing at this year’s parade and each high school will receive a generous donation from The Viera Company which goes towards their music programs.
“The Battle of the Bands contest element was replaced so the marching bands participating this year will have additional funding for their programs,” said Vice President Marketing Lauri Duda.
“We felt this was important to allow for many of the smaller schools around the county to participate in the years to come. They have the opportunity to use the funds to benefit and support their ongoing needs within their music programs.”
Event Timeline: Saturday, Nov. 25, Light Up Viera Parade:
○ 4:30 p.m.: Guests arrive and enjoy character meet and greets and delicious treats from parade route food vendors.
○ 6:00 p.m.: Fireworks display.
○ 6:10 p.m.: Parade procession begins at Viera High School.
For more information about “Light Up Viera” visit LightUpViera.com
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