Dunkin’ Donuts Changes Name To Dunkin’ Beginning January 1

By  //  September 25, 2018

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Dunkin’ will continue to offer doughnuts

The shortened branding will align with the company’s emphasis on coffee and other beverages, Dunkin’ Brands said. (Dunkin’ Donuts Image)

(FOX BUSINESS) – Dunkin’ Donuts is getting a new name.

The restaurant chain announced on Tuesday that it’s dropping the word “Donuts” from its name and renaming itself “Dunkin’.”

The shortened branding will align with the company’s emphasis on coffee and other beverages, Dunkin’ Brands said.

The Canton, Massachusetts-based company also noted that fans have long referred to its stores as simply Dunkin’.

“Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers,” Dunkin’ Brands’ CEO and Dunkin’ U.S. President David Hoffmann said in a statement.

“We believe our efforts to transform Dunkin’, while still embracing our incredible heritage, will keep our brand relevant for generations to come.”

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