Nike Shares Reach All-Time High After Marketing Campaign For Former NFL Quarterback Colin Kaepernick

By  //  September 14, 2018

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(FOX BUSINESS) – Nike shares touched on all-time high this week, days after the sports apparel giant announced its polarizing decision to feature free agent NFL quarterback Colin Kaepernick in a major marketing campaign.

The company’s stock rose as high as $83.90, surpassing its previous record, before closing at $83.47 on Thursday. Nike shares were mostly flat in early trading Friday.

Kaepernick began kneeling during the national anthem in the 2016 NFL season to protest police brutality and social injustice. The 30-year-old quarterback, who has not played since the end of that season, is currently suing the NFL’s 32 owners, alleging they conspired to keep him off the field.

Nike’s decision to feature Kaepernick in the campaign, which commemorates the 30th anniversary of its “Just Do It” slogan, drew a mixed reaction on social media.

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