2018 American Music Awards Suffers All-Time Low Rating, Down 29-Percent From Last Year
By Brian Flood, Fox News // October 10, 2018
Politically Charged Show To Blame
ABOVE VIDEO: Biggest moments from the 2018 American Music Awards.
(FOX NEWS) – The politically charged 2018 American Music Awards produced dismal viewership, setting an all-time low rating for the annual special.
According to Variety, Tuesday night’s “American Music Awards” on ABC earned a disappointing 1.8 rating among the key demo of adults age 18-49 with 6.5 million total viewers, according to the Hollywood trade publication.
The total was down 25 percent compared to its 2.4 demo rating in 2017.
The show – which aired on a Tuesday as opposed to the typical Sunday — dropped approximately 29 percent in total viewers after drawing 9.2 million last year, the outlet reports.
During the low-rated show, Taylor Swift – who recently broke her longtime political silence by slamming Republican Senate candidate Marsha Blackburn — urged fans to vote in the upcoming midterm elections.
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