Video Marketing: A New Step in Business
By Roman Daneghyan // January 20, 2019
Video marketing usage is one of the very best methods to get rid of the heart of members, customers or clients, the big secrets to effective promotional videos is majorly creating content that is very useful and interesting.
Core and vital messages can be delivered through the creation of contents that connects and captivates viewers emotionally. This set of video content drives the audience to take unique actions and that’s the goal.
Video Promotes Conversion and Sales
Addition of products video to landing pages will definitely enhance conversions by roughly 80% and studies revealed that 74% of customers or viewers of brand videos about a product subsequently bought and value it.
So why not crafting/making your own product video now using it as it is known that vision is our dominant sense, nearly all information’s transmitted to the brain is visual, so therefore if pictures can enhance engagement largely, then let’s imagine what moving pictures will do.
The Power of Video Marketing
When it comes to the issue of marketing, customers, friends, and people at large really want you to speak according to research, more than 50% of your product consumers want to see video from brands even more than any other content type.
Video marketing is not just the best for gaining attention and entertainment. It is also an effective tool that can be used in guiding consumers through sales funnel.
Video Shows Great Return on Investment
To acquire client and customer even more interesting, 84% of businesses mean that videos release a good return on investment. In essence, promotional video production is yet neither the easiest nor simplest task, it really pays off in a big way.
Though these days, online video editing tools are improving and getting more affordable. One special fact is that your videos don’t need 100% perfection. It’s the content therein that is important as even the latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough.
Low quality and poor design didn’t count nearly as much. So it’s fair to say that video is like pizza – when it’s odd, it’s still pretty good.
Because video marketing isn’t just good for capturing attention and entertaining, it’s also a well-used tool that you can use to direct consumers through your sales funnel.
For an instance, a study by Eye view Digital revealed that the used video on landing pages can increase conversions by 80 percent. What’s more, simply mentioning the word “video” in your email subject line can increase open rates by 19 percent.
The power of video marketing doesn’t end there. A massive 90 percent of consumers reported that video enables them to make buying decisions, while 64 percent announce that seeing a video makes them more likely to buy.
In other words, video marketing shouldn’t be something businesses do occasionally to raise brand awareness. Instead, videos should be hired for multiple purposes at every stage of the customer journey. Plus, you have everything you need to get started.
According to Hub Spot Research, consumers actually consider lower-quality, “authentic” video over the high-quality video that seems inauthentic and contrived. In simple meaning, viewers prefer raw authenticity over slick production quality.
This means you don’t need an extravagant budget or a video production studio to start video marketing. Especially when you consider that you can now shoot in high-quality HD and 4K video on smartphones.
If you want to create high-quality videos for your business then visit Renderforest today. This video creation platform helps thousands of individuals and businesses reduce their video production costs and create high-quality videos.
To cut the long story short, videos are an engaging and powerful medium accessible to businesses of every size. It’s time to move on the bandwagon. So which video marketing formats can you harness?
Types of Video Marketing
Before you proceed to the creation of videos, it essential to know the types of video you can use to improve your business.
These are the 8 types of video marketing to consider.
1. Brand Videos
Brand videos are mostly created as part of a larger advertising campaign. These videos are usually used as advertisements on social media to generate brand awareness and increase traffic. They usually aim to communicate the brand’s personality, culture, mission, and vision, or products and services.
Here’s an example from Volvo Trucks featuring Jean Claude Van Damme. This video displays the brand’s personality while displaying the “stability and precision of Volvo Dynamic Steering.
2. Explainer Videos
Explainer videos are used to describe how your product works, and how your target audience can gain from it. This video from Dollar Shave Club caught viewers’ attention and entertains them, all while explaining the benefits of using their products and service.
3. Event Videos
Is your business holding or participating in events? Perhaps you might go for an industry conference or networking event.
Event videos are the best way for businesses to document their experiences and produce a video of the highlights. Here’s a good example of an event video from Gymshark in which they document their biggest event to date.
4. Live Videos
All the huge social networks let users’ stream live video – whether it’s YouTube, Instagram, Twitter, or Facebook Live.
Broadcasting live to your social media audience enables you to engage viewers in real-time. It also provides a unique creative opportunity that allows brands to promote interviews, presentations, events, and more.
Live video marketing also attracts higher engagement rates. In fact, viewers spend up to 8.1x longer viewing live video than video on-request.
5. Disappearing Videos
Snapchat pioneered the disappearing video format, but today there’s also Facebook Stories and Instagram Stories. Disappearing videos can add a hefty dose of emergency, which captures the attention of your target audience.
6. Educational or How- To Videos
It is very popular, using the video marking format to teach your target audience something they intend knowing.
7. Demo Videos
They are all about displaying your product. Explainer’s videos can sit at the edge of the sales funnel by introducing people to the brand, demo videos to go deeper.
In conclusion, video marketing has a branch of publicity and advertisement in business is a major key in the improvement of sales and profit making as its grips the mental observation of customers, people and lots. Renderforest is a fast, affordable and easy video making tool.
Roman Daneghyan is the Chief Marketing Officer at Renderforest, a Content Marketing Specialist and an Expert in SEO, Social Media Marketing, and Link Building who enjoys sharing the experiences gained along working as a marketer and helping other entrepreneurs succeed. His works have been published on different blogs and mediums like Crazy Egg, Forbes, Upwork, ShareThis, etc.
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