FEDERAL TRADE COMMISSION: Cure Encapsulations’ Misleading Claims and Fake Reviews

By  //  February 27, 2019

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when you’re reading product reviews, be skeptical about who is writing them

“Burn fat. Reduce cravings. Feel better. Lose weight.” Some dietary supplements come with big promises backed by five-star customer reviews. But do these supplements really do what they say? And can you trust those five-star ratings? (FTC image)

BREVARD COUNTY, FLORIDA –  “Burn fat. Reduce cravings. Feel better. Lose weight.” Some dietary supplements come with big promises backed by five-star customer reviews. But do these supplements really do what they say? And can you trust those five-star ratings?

Unfortunately, the answer is often no. Take the FTC’s recent complaint against Cure Encapsulations, Inc. According to the FTC, the company made misleading claims for an appetite suppressant, Quality Encapsulations Garcinia Cambogia Extract.

The FTC says that the company couldn’t back up its claims that said this product would cause rapid and substantial weight loss and block the formation of new fat cells.

What’s more, the FTC says that some customer reviews of the product were fake. According to the FTC, Cure Encapsulations paid another company to pose as real customers to push up its Amazon product rating and generate sales.

Considering a supplement? Talk to your healthcare professional before using any dietary supplement. Remember that the FDA doesn’t evaluate or review dietary supplements for safety or effectiveness. For more tips, check out our article on weighing the claims in diet ads.

And when you’re reading product reviews, be skeptical about who is writing them. Your best bet may be to look for well-known websites that specialize in reviewing products, not selling them. Check out this video for more information.

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FEDERAL TRADE COMMISSION: Avoid ‘Business’ Coaches Trying to Scam You

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