How To Keep Online Casino Users Engaged: Advice From Live Casino Report
By Space Coast Daily // May 15, 2019
According to statistics from conversion portal, the gambling market is set to increase from £4.3 billion in 2018 to £3.9 billion in 2019. This indicates a more competitive market.
Therefore, casino owners must strive harder not just to attract new members, but also keep the existing ones. To attract new customers and keep the current ones coming back, online casino owners must develop simple marketing strategies that keep customer’s interest at bay while fulfilling their demands.
Apart from implementing new casino offers, providing safe and secure transaction, as well as adding new withdrawal methods, there’re other significant ways and tools to engage and encourage customers to check back again to your casino.
Christina Thakor- Rankin, a head advisor at 1710 Gaming Ltd and gaming, betting, and gambling professional for over 25 years shared her expert opinion on how online casino owners can land and retain clients.
Bonuses, special offers, and loyalty programs
Welcoming offers include registration bonus, non-edeposit games, and cash back for lost games.
These top offers and bonuses should be open for both new and existing customers. Also, casino owners must set well-defined rules for loyalty programs. According to Christina Thakor-Rakin, customer-specific offers, deals, and loyalty programs that reward customers is the most imperative tools/strategy to keep online casino customers.
“The world we live in now is a place where customers are always anticipating on what’s next. Staying conscious of this ensures that we can get ahead and get better at whatsoever we do.”
What customer specific deals and offers entail is simply to reflect the perks customers are getting from other service providers, according to Christina. Loyalty programs that reward customers on certain commitments are also a good idea.
Christina further said that loyalty could reward given as a gift or points which can be converted into money.
“For example, one of my favorite casinos gifts me a box of pizza while another sends me birthday voucher. There’s another that rewards me with free points or spins.
However, she disapproves of the traditional deposit bonuses, as regulators are beginning to prohibit its application.
Constantly expanding product
A platform that provides a more diverse and top notch games gets the largest player. The first selling point of casino owners is always a product- a good one at that. According to https://www.livecasinoreports.com, “the modern-day gamers have gotten engrossed in a fully interactive world they don’t seem to feel a thing for a two-dimensional casino game.”
“So we are looking into VR and skill-based gambling to see how we can fit in. But until then, top-grade casinos have a lot to offer for gamers and everyone.”
Some type of slot functions more in certain parts of the world, for example, Europe is a favorite place for fairy tale games but may not mean anything to customers from developing markets.
On the other side, virtual sports are making a wave in West Africa, but connectivity and data charge have reduced its online exposure.
Push notification and dedicated emails for existing clients can compel them to take action and place a bet.
Black SEO and spam do not ring a bell as they used to. Customers now understand the black hat strategies they use to push their product in front of customers.
AI and Big Data Analysis in online casinos
When it comes to Artificial Intelligent and Big data, knowledge is the key. The more information we have about our customer, the more we understand their emotions, inspiration, and preferences, to enable us to serve them better.
On some website, AI and data science are already on the verge of replacing an affiliate which recommends the product to purchases or provides information based on customers search history.
What affiliate marketing do
“Affiliates in the gambling world is what is described as ‘a child of the internet”,
Christina said. With the fact that the need to reduce exposure to casino until certain age limit has been verified coupled with the modern day generation that cares less for the casino industry, life gets a bit harder for online casino affiliates.
In a nutshell, to attract new customers and keep the current ones coming back, casino owners must develop simple marketing strategies that keep customer’s interest at heart.
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