Bluewater Creative Group Earns 10 Awards

By  //  November 21, 2012

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Publications Singled Out For Excellence

BREVARD COUNTY • VIERA, FLORIDA – Two local publications promoting a fulfilling lifestyle for baby boomers and seniors have received 10 awards from the North American Mature Publications Association.

Jill Gaines heads Bluewater Creative Group and is the publisher of Viera Voice, Senior Life and the Boomer Senior Guide. The company won 10 awards from the North American Mature Publications Association, including best front cover photo. (Image courtesy Bluewater Creative Group)

Senior Life newspaper won six awards, including first-place awards for best overall use of photography, best column, best special section and best color ad design.

The annual Boomer Senior Guide won four awards, including first place for best front cover photo. Shot by Keith Betterley of Betterley Photographic, the cover photo is an homage to “Rosie the Riveter” the iconic WWII image.

Both Senior Life and Boomer Senior Guide are publications of the Bluewater Creative Group, which also publishes Viera Voice newspaper.

In addition, Bluewater produces the annual Scarecrow Stroll & Harvest Festival, Tech Know Expo, the Boomer Senior Expo and local presentations of the Sleuth’s Mystery Dinner Shows.

“This is such an honor, and more importantly, a confirmation we are hitting the mark in our service to the boomer and senior populations,” said Jill Gaines, Bluewater CEO and designer of Senior Life and the Boomer Senior Guide.

Bluewater designer Cindy McKee won the first-place award for best ad design, and is the designer of Viera Voice, an award-winning publication that is direct-mailed to residents of its upscale communities and made available for free pickup at public locations.