Searching For the Perfect Christmas Gift? Why You Might Get It Wrong

By  //  December 11, 2016

new study: practicality more important than 'wow factor' to gift recipients

Researchers suggest focusing on gifts that the recipient will appreciate in the long term.

MEDICAL NEWS TODAY – With Christmas just around the corner, we are all busy hunting for the perfect gifts for friends and family. But according to a new study, you might want to rethink your gift selection process; many of us are getting it wrong.

According to a 2015 poll conducted by Gallup, Americans plan to spend an average of $830 on Christmas gifts, with around 30 percent planning to spend at least $1,000.

While many of us will try to steer clear of spending our Christmas gift budget on the obligatory pair of socks for dad or toiletries for grandma, a new review suggests these “cliché” gifts may not be such a bad idea after all.

Researchers reveal that many of us base gift selection on how the recipient will react upon unwrapping a present, whereby recipients are actually more interested in how practical the gift is and how it will benefit them in the long term.

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Study leader Jeff Galak, of the Tepper School of Business at Carnegie Mellon University in Pittsburgh, PA, and colleagues recently published their findings in the journal Current Directions in Psychological Science.

CLICK HERE for an overview of the study findings on MedicalNewsToday and learn what we can do to make sure we give our loved ones the perfect gift this Christmas.