Marine Resources Council’s Lagoon Communications Assembly Set Aug. 17 and 18 In Palm Bay
By Space Coast Daily // August 3, 2017
event to be held at Ted Moorhead Lagoon House
BREVARD COUNTY • PALM BAY, FLORIDA – The Marine Resources Council’s Lagoon Communications Assembly event will be held Thursday, August 17 and Friday, August 18 at the Ted Moorhead Lagoon House, located at the 3275 Dixie Highway Northeast in Palm Bay.
Learn about strategic communications strategies, prioritize behaviors based on lagoon pollution, and network and build capacity for lagoonwide educational programs.
According to the organizers, their success depends on successfully engaging our public and changing their behavior. This Assembly focuses on the topic of behavior change and how we can better work cooperatively to accomplish our mutual goals.
The Assembly will bring together informal educators, media groups, tour guides and government agencies to plan educational programs, messages and actions to be taken.
The Assembly agenda includes social marketing techniques that will help clarify polluting behaviors, asset mapping to better understand who is doing what in the lagoon, and brainstorming on how groups can benefit from each other’s efforts, including how we can all utilize the information in the upcoming State of the Indian River Lagoon report card.
Agenda For Thursday, August 17
• Building Capacity for Lagoon-Wide Communications
• The Power of Social Marketing
• Identifying and Discussing Polluting Behaviors
• Prioritizing Behaviors
• Evening Social Dinner
Agenda For Friday, August 18
• Behavior Change Methods
• Selecting Methods for Changing Priority Behaviors
• Asset Mapping to Understand Who Is Doing What
• Prioritizing Actions and Next Steps
The Assembly will start on Thursday at 9 a.m. and working sessions will end at 5 p.m. followed by a Thursday night social mixer.
Friday will start at 9 a.m. and end at 4 p.m. There is a $20 donation required = to help cover the cost of lunch, snacks and drinks for the two days. The evening social is free to delegates, but please plan to purchase a ticket for your date.
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