WATCH: Discovery Channel’s 30th Annual Week-Long ‘Shark Week’ Will Kick Off Tonight at 8 p.m.

Eight Days of Shark-Centric Specials

ABOVE VIDEO: Television’s longest running must-see summer TV event is filled with all things sharks! Shark Week 2018 — the 30th installment of the annual franchise — will kick off Sunday, July 22, with eight days of shark-centric specials. (Discovery Channel video)

Shark Week is television’s longest-running and eagerly awaited summer TV event, delivering all-new groundbreaking shark stories and incorporating innovative research technology to reveal compelling insight on some of the most unique shark species in the world.

Shark Week 2018 — the 30th installment of the annual franchise — will kick off Sunday at 8 p.m. with eight days of shark-centric specials. Since 2010, it has been the longest-running cable television programming event in history.

Shark Week was created by Tom Golden at the Discovery Channel and originally premiered on July 17, 1988. Featured annually in July or early August, it was originally devoted to conservation efforts and correcting misconceptions about sharks. Over time, it grew in popularity and became a hit on the Discovery Channel.

Broadcast in over 72 countries, Shark Week is promoted heavily via social networks like Facebook and Twitter.

Episodes are also available for purchase on services like Google Play Movies & TV/YouTube, Amazon Video, and iTunes. Some episodes are free on subscription-based Hulu.

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