Top 7 Benefits of Wi-Fi Marketing Via Free Wi-Fi in Your Business
By Space Coast Daily // November 26, 2018
The cost of purchasing data is still expensive for many average smartphone users. However, most customers are already savvy and jump on free Wi-Fi networks whenever and wherever they are available. Restaurants and retailers are already realizing the potential of offering free Wi-Fi to their customers.
The trend is known as Wi-Fi marketing. It helps you dig deeper to understand your customer base. Unfortunately, many businesses have not seen the benefits of this type of service. Instead, they have focused on start-up costs, monthly fees and other barriers. However, you will easily dispel these fear-driven notions once you learn the benefits of offering free Wi-Fi to your customers.
Increased Transaction Time
Many business owners assume that offering free Wi-Fi means that customers will probably just hang out and occupy precious space. This is not true since the more time customers spend in your store the more likely they are to spend more money. In fact, more than 50 percent of the customers on the network will spend more.
Increased Foot Traffic
Did you know that some of your current and potential customers base their purchasing decisions purely on the availability of Wi-Fi? Coffee shops have realized this. They are willing to go the extra mile to keep customers coming back to their shops using free Wi-Fi. Offering such a service in your business means that you differentiate yourself from the competition.
Understand Customer Wants
The key to attaining business success is retaining your customers. In order to avoid expensive customer turnover, you have to take the proactive step to understand customer wants. Through Wi-Fi marketing, you can offer brief surveys or encourage your customers to post reviews on social media and review sites.
One of the best ways of promoting your business’ brand loyalty is by personalization. Wi-Fi marketing is the channel that creates a personalized experience for returning customers.
This type of marketing also offers you a chance to create targeted promotions or surveys that make your customers feel even more special – in the process, deepening their connection. Such an automatic engagement helps you earn and keep loyal customers.
More In-Store Time
When you have free Wi-Fi available in your store, customers are willing to spend more time because you’re offering them a “freebie” for simply choosing your store. However, in order to realize the full benefits of more time spent by the customer, you need to ensure that your network is up and running efficiently with easy-to-use tools like a wifi sniffer.
For the retailer, it also means that your customers can get information on products faster using their smartphones, which helps improve the business process. On the other hand, restaurants gain more opportunities as they cater for patrons at tables and business meetings.
Know Your Customer
Growing your customer list is very challenging, especially if people are not willing to give away some of their personal information. Fortunately, Wi-Fi marketing tools can help your business gain invaluable customer information for the purposes of building a loyal customer base.
Promoting Brand Loyalty
Wi-Fi marketing offers you an extra channel for promoting your new services and products to your new and returning customers. This type of getting the information out there is a sure recipe to business success – no matter the niche!
Overall, offering free Wi-Fi services at your business premises is a smart way to motivating customers to come to your door frequently. If you are the business owner or manager, it is time you start considering investing in some great budget-friendly free Wi-Fi solutions that will help grow your business.
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