Why Visual Elements Important in Advertising: We Remember More of What We See Than What We Read
By Space Coast Daily // November 23, 2018
Everything is full of graphics
It’s a very well known fact that we tend to remember more of what we see than what we read. This is why visual elements are very commonly used all around us. Have a look around yourself. Everything is full of graphics.
You’ll see custom sign boards in homes and offices, big banners splashed over billboards, and even cars roaming around with different messages. You may not realize this, most of the visual elements you see around you are a part of the business’s marketing strategy.
In fact, they’re as important in marketing as the storyboard itself. Let’s have a look at why visual elements are so important in this field:
“We remember 10% of what we read, 20% of what we hear, 30% of what we see, 50% of what we see and hear, 70% of what we discuss with others, 80% of what we personally experience, and 95% or what we teach others,” according to Edgar Dale.
These stats show the importance of visual elements as marketing is all about registering the message. It’s better to show someone what you can do than to tell.
More in Less
Visual elements include not just graphics but animations and videos as well. They allow you to say more in less. People do not have the time to read two pages of content but they can watch a small video if it’s well made.
Hence, visual content is very important in marketing since it offers better results allowing the marketer to effectively send the message to the audience.
More Entertaining and Creative
Visual elements allow you to show your creativity. This is not good only for you but also for the audience that gets to enjoy the results of your creativity.
You can make entertaining videos, informative infographics, and instructive videos.
With these tricks, you do not only get to inform your audience but also promote your product or service in a subtle manner.
If you think visual elements are useful only in online marketing then you’re wrong. They’re equally popular in traditional marketing as well.
Look around and you will see business logos and other such messages splashed all around you. Even magazines use visual elements to pass across the message in an effective manner.
The CEO sits in his room with a signboard informing visitors of who the room belongs to. The CEO does not have to get up to give an introduction. This shows how powerful and time-saving visual elements can be.
However, not all kinds of visual messages are effective. You need to work on your technique to ensure you create a marketing campaign that’s impressive.
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