New Gillette #MeToo Ad Sparks Controversy, Sends Upset Customers to Seek Other Brands
By FOX NEWS // January 17, 2019
ad focuses on 'toxic masculinity'
ABOVE VIDEO: The new Gillette Ad, titled, ‘We Believe: The Best Men Can Be’ has a dislike ratio of two-to-one on YouTube.
(FOX NEWS) – Gillette’s new commercial might not be as cutting-edge as the company had hoped.
It’s only been two days since Gillette debuted its “We Believe” campaign aimed at combating “toxic masculinity,” and while the ad has earned plenty of praise – and even more publicity – for the brand, critics of the ad are already upset with Gillette for what some feel is an “insulting” message that assumes misogyny is rampant among their customer base.
Others took issue with the company for using a social movement to sell razors, and suggesting that Gillette, which also markets the Venus line aimed at female customers, is being hypocritical.
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