Building a Brand as a Realtor in Florida

By  //  May 23, 2019

If you’ve decided that you’d like to become a successful realtor, know that this is an opportunity to grow and expand as a person and as a professional.

If you’ve decided that you’d like to become a successful realtor, know that this is an opportunity to grow and expand as a person and as a professional.

Within this particular industry, you are fully dependent on your work ethic to provide a life for yourself. Being a realtor is different from a typical nine-to-five because you have to hustle for every single cell you get.

Even though this can be a very competitive field, you can find success within the industry. If you’re looking to build a career as a realtor in Florida, you’ll want to consider your brand. Your brand is what is going to carry you through the ups and downs of the industry, recessions and more. As you build your brand, you’re going to want to consider a few key components. 

Education and Certifications Matter

Take time to invest in your education. While you don’t have to enroll in a local college and earn a bachelor’s degree in order to be a realtor, you do need to study and pass a few tests. You need a real estate license.

You’ll need other certifications as well. Make sure you study hard and strategically. Become disciplined in your efforts to study consistently and effectively. Find ways to maintain the motivation to reach your potential. Don’t just focus on learning the information to pass the test.

You should put your attention on learning the information so that it can help you become the best realtor you can possibly be. If you choose to partner with a specific real estate firm, you’ll probably have to take courses to be certified underneath that firm as well.

Take a look at some of the careers of other realtors that you admire. Notice what they did in order to get to where they are. If they partnered with specific firms or realtors in order to succeed, consider making that a part of your blueprint.

Considering Your Audience 

There are plenty of realtors who solely work with people who are millionaires. If you don’t have that type of network, you might not want to take that route. If you focus on building your clientele one person at a time, you can focus on making sure you take clients who just need a home.

Whether they are first time home buyers or people looking for investment properties, you might want to consider people from a wider scope. Sure, you won’t be able to make the same amount of money selling to a first home buyer versus a millionaire. However, you’ll be able to gain traction and become a household name.

If you choose to be picky with your clientele, that’s your choice. However, know that you’ll open your net much wider when you choose to take more clientele with a range of budgets.

Building the Right Connections 

It’s wise to consider your team. If you’re choosing to build your own firm, you’re going to need assistance. You’re going to need an administrative assistant, other realtors and trainees.

You’ll also need contacts with people who handle real estate law when it’s time for closing and other details within any given real estate transaction. You’ll want to have people that you trust when you’re looking for mortgage lenders for your client as well. When you can recommend the right services to your client, this will strengthen the bond between you, client and the other service provider as well.

It’s okay to branch out to learn more about other providers and what they have to offer. However, it’s always helpful to have a Rolodex of specific people that you reach out for specific services because you know they can deliver with excellence. This type of process takes time. It’s not easy to build a solid team.

You have to train your employees. You have to take time to create processes and systems that work for your company. However, when you start from the beginning and document the journey, this helps you to bring new people on board without a huge headache in the end.

Research and Client Advocacy 

Real estate law changes from time to time. What mortgage companies might allow in certain years might change in other years. It’s up to you to find the loopholes and know the different nuances that will benefit you and your client.

When you’re able to do the research, you’ll be able to argue any point. This is why it’s important to do your research outside of any certifications and courses. You have to know your industry and your market trends.

This includes knowing the details of what’s changing within the business and building industries within the state of Florida. Read articles. Go to conferences. Attend community forums that discuss different changes in various counties you actually do business in.

When you’re in the room and can be a part of the discussion, you can then go back and advocate for your client with a current perspective. 

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