Florida Democrats Look To Reclaim Latino Voters With New Statewide Radio Program
By Brad Slager – Sunshine State News // May 25, 2019
(SUNSHINE STATE NEWS) – As an indicator of how much traction the state Democratic Party lost with Hispanic voters last year, the party leadership has announced it will launch a statewide Spanish language radio program. The rollout will begin in the Miami market this weekend.
While the 2018 elections were a boon for the Democratic Party nationwide, leading to the takeover of the House in D.C., here in Florida it was a different story.
Democrats earned a number of advances in typical midterm opposition-party fashion, but in Tallahassee the GOP actually acquired more influence, albeit slight, and now have both senatorial seats occupied by Republicans for the first time since the 1800s.
Part of the reason for this was the amount of support GOP candidates received from Latinos.
For years there has been an expected windfall for the Democrats from this demographic, due mostly to the influx of Puerto Rican residents over the years. However, the new arrivals have proven not to be the automatic supporters of one party. Marco Rubio and Rick Scott were energetic in demonstrating support for the island and the people in the wake of the devastating hurricane, and it led to a significant amount of support.
As a result, the Florida Democrats are working to regain a foothold with this ethnic group. “We learned our lesson,” said Luisana Pérez Fernández, Hispanic media press secretary for the state party. Following the Miami debut on AM Spanish language Actualidad Radio, the party hopes to have its program broadcast in other Hispanic-rich markets. Future plans are for it to play in Tampa and Orlando.
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