Artificial Intelligence and Its Huge Influence of Gambling
By Space Coast Daily // June 19, 2019
Gambling on games of chance is an age-old practice that continues to be an integral part of modern-day culture and entertainment. The games of chance themselves have evolved tremendously thanks to technological advancements and now gamers are able to enjoy gaming in ways that were unfathomable in the past.
Part of this success has not only been due to the advancements in technology, but the industry’s willingness to adapt and implementation of new technology. It is therefore not surprising that Artificial Intelligence (AI), has begun to take center-stage in the world of online gambling.
What Is Artificial Intelligence?
Without getting into the nitty-gritty of technical jargon, the simplest way to describe Artificial Intelligence is as a broad field of computer science that aims to simulate human intelligence by machines.
Artificial intelligence requires an autonomous process of collection and analyzing information for further self-education which means that the technology is able to perform both mental and creative tasks.
Why It Is A Big Deal
It goes without saying that AI is already casting waves of disruption across a number of industries and sectors including robotics, computational photography, research, and even gambling. Many more businesses are beginning to see the potential of the technology and they are already taking steps to figure out ways of incorporating it into their products and services.
As mentioned earlier, the gambling industry is known for being at the frontlines of emerging technologies, so it was inevitable that AI would play an important role, especially considering the fact that it promises solutions to a ton of problems that are currently plaguing the iGaming sector.
In fact, the technology is already making a lot of headway in the online gambling industry. Here’s how:
Unsurprisingly, one of the reasons why Artificial Intelligence got the attention of online casino operators is its potential to level the playing field and prevent cheating.
Now, most of the best online casinos and poker rooms, such as the ones you can find at MoneyPokerSites.com are known for being very thorough when it comes to ensuring that all the games that they offer are fair.
Unfortunately, this is not only costly but is also very tedious since malicious people always manage to find loopholes which they use to cheat the system and other players.
With AI, both the casino and the customers benefit when the cheaters or malicious individuals are identified and eradicated. Even though the technology is still relatively new, it has been able to accurately identify suspicious gaming activity – this was a major challenge for online gaming operators in the recent past.
A Whole New Way of Fighting Gambling Related Harm
The fight for responsible gambling and against gambling addiction has been raging on for a very long time with very worrying trends being reported – these mostly pertain to an increased number of problem gamblers as well as more cases of underage gambling.
While the online casino operators and advocacy groups have been doing very commendable jobs when it comes to the promotion of responsible gambling behavior and the provision of resources to help the victim, Artificial Intelligence offers a totally new way of dealing with the issue.
With the technology, early detection and prevention of possible problem gambling are now possible. This is achieved through the analysis of data for potentially problematic behavior in order to flag the accounts of individuals who seem to be portraying signs of problem gambling and then reporting the matter to the online casino operator.
From there, limitations can be imposed on the player’s account or the account can be suspended altogether depending on just how bad the situation is.
Sci-Fi-Like Customer Service
There is almost absolute certainty that while playing at an online casino you may have come across chatbots that often have very limited capabilities especially when it comes to engaging users regarding matters that are not pre-programmed.
AI, on the other hand, is not only capable of reasoning but can also perform mental tasks just like a living and breathing customer care respondent would. This makes AI the perfect replacement of the unresponsive and annoying bots and online gamers will be able to enjoy personalized and logical answers without having to wait for human correspondents.
Taking User Experience to The Next Level
User Experience (UX) is what makes or breaks an online gambling business and therefore gambling operators have always been at the vanguard of analyzing player behavior in order to get insights about what they need to change.
Some of the factors that the casino operators are interested in include the elements of certain games that make them more popular than others as well as why the players choose to switch or stop playing.
With Artificial Intelligence, it is very easy to see just how revolutionary the heightened User Experience will be – the technology is capable of analyzing all the necessary data and coming up with relevant conclusions to drive actual business decisions.
Is It All Good?
Unfortunately, it is not. Well, like all forms of technology there was always a chance that it could be misused or result in negative outcomes. One of the more pressing concerns is the use of Artificial Intelligence by online casino operators to predict consumer habits.
This, of course, is very beneficial. However, some online gambling operators have begun to use the information to customize their promotions in order to keep the gamblers hooked.
In fact, even as some gambling companies boast of having increasingly sophisticated advertising systems that are modeled based on results obtained by AI, many have been found to have ignored the fact that some of the players are more susceptible to gambling-related harm when bombarded with such kinds of promotions.
Obviously, this is a problem that has to be addressed as soon as possible and it is great to see that authorities in certain jurisdictions have begun to crack down on such operations.
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