Eight Easy Steps to Build an Online Store
By Space Coast Daily // September 17, 2019
As complex as it seems, setting up an online store isn’t a difficulty with so many automated tools available today. Those days are long gone when creating a website or e-commerce store meant hiring web developers and designers for thousands of bucks.
Today, one can even start a Shopify store within $100 that includes the cost of the store’s domain, hosting, a Shopify plan, and some useful paid plugins.
But building an online store is the easier part. Challenges come when you’re setting off to sell online. The ever-evolving e-commerce industry has become so competitive.
There can be hundreds of online stores working on the same niche trying to beat each other. There’s no need to worry if you plan on keep reading this post.
8 Easy Steps to Start Selling Online
To help business marketers and owners ease the selling process, we’ve come up with these 8 easy steps to start selling online.
Create a Business Plan
Note that building an online store isn’t all about e-commerce. Just like any other business, it is important to create an adequate business plan. A business plan ensures if the targeted goals are fulfilled. If so, what is the income and profit ratio?
Take the time to answer the following questions before setting off to sell online:
- Where is the inventory?
- Are there any legal fees or taxes applied?
- Do you plan on affiliate marketing, dropshipping or selling your own stuff?
- Do you have the capital to support your store for the next 6 months?
Stand Out in the Market
Targeting goods that hundreds of stores are selling for years isn’t going to work. Why would Google prefer a new online store selling shoes over Nike? Therefore, it is important to select products with higher market value and low competition.
Try to find trending products using Google Trends or Oberlo.
Test the Products
Before placing anything on your store, it is important to test its likeability.
It is necessary to conduct thorough research and find out answers to the following questions:
- Who is the targeted audience?
- What is the best price for a particular product?
- How many vendors are selling the same product?
- Can reducing price will lead to more sales?
In this way, you’ll better be able to devise a successful marketing plan.
Select an E-commerce Platform
Choosing e-commerce is extremely important for a store to succeed. Some of the best e-commerce site builders include Shopify, WordPress, Wix, Weebly, etc.
It is recommended to take help from an e-commerce store and consult your requirements for the best results.
Generally speaking, Shopify is one of the most famous and affordable e-commerce website builders around.
Select a Marketplace
Unless you own a personal brand, you will need an e-commerce marketplace to dropship products to the online store. In this regard, Amazon, AliExpress, eBay, and Etsy are some legitimate marketplace to sell products for different vendors.
Set Up Payment Method
Contacting a bank to set up a merchant account seems too much for newbie sellers. Therefore, PayPal, an independent sales organization, would be an optimal choice.
Social Media Marketing
Today, our lives revolve around social media. Instead of searching for a product on Google, people are most likely to buy things appearing in their social media feed. Any online store must have social media profiles to promote their goods.
In this regard, Facebook & Instagram offers the best ROI. But many people find it difficult to grow their Instagram. Are you experiencing the same? Well, Instagrowing.net is a recommended platform to buy real Instagram products – leading to a high conversion rate.
Now is the right time to implement the marketing strategy you devised in the first place. Make use of Google Ads, Social Media Marketing, and SEO to start deriving more people to the store.
Take every technicality into consideration and find out things your competitors might be missing.
In case of further questions or suggestions, feel free to leave a reply below.
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