Marketing Done Right: Using Levity and Innovation to Win the Day
By Space Coast Daily // November 14, 2019
No matter what type of business venture you embark upon, you will undoubtedly have to deal with marketing at some point.
After all, a failure to market effectively means you will not be able to reach out to your target audience, which can result in a slow but steady stagnation.
Inexperienced business owners might feel as though traditional marketing is the safer route to take. However, aside from being expensive, traditional marketing is often aggressive, something that people are increasingly resistant to.
Instead of aggression, creativity and humor could be just what a marketing campaign needs to engage with potential customers. Here are a few examples of how levity and innovation can win the day…
Outsourcing creativity
One successful example of outsourcing was the Doritos brand with its “Crash the Superbowl” event. The winner got to have their hard work shown live, and it was a smashing success. It involved a young boy with a cardboard time machine, which apparently runs on Doritos.
When you consider how much it takes to craft an advert for an event like the Super Bowl, it will probably come as a surprise to know that the ad only took about two hundred dollars to make. This is especially admirable bearing in mind it occupied a five-million-dollar spot. Let that sink in for a while!
Man’s best friend
There is no denying how effective it can be to launch a marketing campaign with the use of man’s favorite furry companion.
Dogs have a special place in the hearts of many people, which is why plenty of businesses make use of them for marketing campaigns. Antibodies.com, in particular, has found success in using their adorable furry companion, Penny.
Poking fun at business
It is commonplace for businesses to make use of marketing campaigns as a means to raise awareness about a particular point, and the campaign ends up looking serious and boring.
Consumers normally relate more to a company that is willing to poke fun at itself. For example, a marketing campaign by John West Salmon seeks to show you exactly how hard they work to acquire the best product for their buyers – by wrestling a bear.
It might not necessarily make the most sense, but the willingness of a company to poke fun at how they do business can make waves when it comes to gaining relevance.
While there are plenty of ways to launch a marketing campaign, it would be a good idea to keep in mind that humor and creativity are some of the best ways of guaranteeing success.
No matter the size of a business, the examples above can be used as inspiration for a campaign which is fun and fruitful!
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