Smart Marketing Tips For 2020

By  //  February 14, 2020

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Marketing is a constantly changing industry, particularly when it comes to the online elements and evolving technology. This is why you may need to change what you are doing to stay ahead in 2020.

Marketing is a constantly changing industry, particularly when it comes to the online elements and evolving technology. This is why you may need to change what you are doing to stay ahead in 2020.

There are some quick business marketing tips that you can use to help you plan your marketing strategies for the coming years. 

SEO Is Still Important

Marketing strategies come and go, but the core will always be search engine marketing or SEO.  This is a series of approaches and techniques that help you get traffic from the search engines such as Google and Yahoo in a reliable and strong way.  Your SEO strategy will be at the heart of many other marketing strategies and should be your starting point.  

Focus On Effective Marketing Channels

There are a lot of different ways to market your business and you can easily get caught in trying to master all of them.  This is a cycle that leads to disaster and will result in marketing burn-out.

Kapok Marketing advise the key is to look at and develop the most effective marketing channels. 

You have to get the process in place and then add more once the basics are working perfectly.  The best place to start with choosing your channels is thinking about where your customers are. 

Use Email Marketing

Email marketing is an approach that is not going anywhere.  While a lot of people are predicting the death of email marketing, it does deliver. 

Around 83% of people state that they prefer getting emails from brands they trust compared to other communication methods.  Regardless of what experts are saying, email marketing is still one of the methods you should be using. 

While email marketing is not going anywhere, you have to look for new tactics and experiment with the latest trends.  This will help you make a better connection with subscribers. There are a lot of ways to use email marketing from tripwire products, email-only content and opt-in offers.  

Repurpose Your Content

To engage with your audience, you need to create a constant stream of high-quality content.  This can be hard work, but a good option is to repurpose your best content.  If you have a blog post that is performing well, you can repurpose it for the next year. 

You could create a video with the core points or a SlideShare of the top takeaways.  You should also create a series of social media updates that have snippets of the content.

Another option is to make a podcast episode using the content.  Repurposing your content should be a top priority for the coming year.  

Have A Unique Brand Story

Brand stories are something that people assume only big companies can do, but any business can create a brand story.  The story does not have to be complicated or go back many years, but it does have to be about your company and what you are about. 

Users are very interested in this kind of content and it could you can make it into different formats. You could have a short video on Instagram or a motivational piece on LinkedIn.

Use Videos As Much As Possible For Marketing

Video has been a marketing trend for the last couple of years and it is going to continue into the next year.  This is why you have to use video content as much as possible when you market your business.

Videos are attractive to consumers because they can be viewed on smartphones which account for more than half of all internet traffic. 

You can use graphic style explainer videos to behind the scene hots and much more that will integrate video into your online marketing. 

Get Your Google My Business Page

While Google+ is now a memory, there are still other ways to reach your audience with Google in addition to your SEO strategy. 

The top of the list is to claim your Google My Business page.  This is very useful when people are using their mobile devices such as phones and tablets. 

This is where 60% of searches come from. Your Google My Business is a free tool that you can use to create a business profile for your company. 

This will make it easier for your company to be found and will increase the traffic you are able to generate from Google.