Four Key Tips for Ambitious Small Businesses in 2020
By Space Coast Daily // March 1, 2020
When your business has been established, and you’re working on getting to the next stage of growth, as a manager, founder, or CEO, your chief aim is to put in place the infrastructure that’ll enable you to scale.
Without this critical infrastructure, you’ll not be able to deal with new, higher volumes of orders, and you’ll not be able to respond adequately to the needs of your expanded customer base.
Considering this simple rule, this short guide looks at how you can make your small business ready for ambitious growth in 2020.
Personnel
You need to make sure that you have the human staff to manage the volume of orders and queries that you’re going to receive when you scale up. That means hiring – and hiring fast.
You need to ensure that this hiring process is also measured and accountable: you need to keep track of who you’re hiring to ensure you’re hiring the brightest and best to work inside your company.
One key way to do this is with effective HR software. Look to the services of an experienced HR company, and the software they produce, to bring in the personnel you need to drive your growth strategy.
Marketing
When you’re attempting to scale, one of the fundamentals of your strategy will be getting seen, known, acknowledged, and appreciated by an increasing number of consumers.
You cannot scale without more people interacting with your brand, and that’s achieved through marketing. You should consider some of the following options to drive marketing success for your small business:
• Drive an SEO strategy to make your website easier to find on Google searches
• Make a social media page and share news and products on it
• Use email marketing to encourage existing customers to share discount codes with friends
• Buy advertisement space on Facebook and Google to show your products to a wider audience
• All these tips will help you master the marketing realm as you attempt to scale.
Customer Service
Businesses can turn into brief flashes in the pan if they’re unable to convert their higher volumes of sales into a higher proportion of satisfied customers.
You need to avoid this fate by investing heavily in your customer services infrastructure. As a failsafe – and something that can save you heaps of time – you should automate your calls and create a chatbot on your website to help customers get answers to their queries quickly.
Upgrade Your Systems
Finally, take an overview of your current business setup. There’s no doubt that in your initial phase of growth, you’ll have cut certain corners to get your business up and running.
You’ll have created a hodge-podge of systems, and you’ll have planned on revisiting these when you begin turning over a profit.
Well, now is the time to revisit some of your core systems, finding those that enable you to scale and grow more effectively, through business-only software that helps drive efficiency in all that you do.
These four tips are crucial for small businesses looking to scale ambitiously in 2020 and beyond.
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