How Live Content Has Taken Over the Internet

By  //  March 4, 2020

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ABOVE VIDEO: Social media sites such as Twitter gave us a simple way to interact and engage with a huge number of people at any one time.

Social media sites such as Twitter gave us a simple way to interact and engage with a huge number of people at any one time.

We can debate, quote, start conversations, create threads, and react to the content of others in a matter of seconds.

In more recent years, however, the latest addition to the growing list of social media tools is the ability to broadcast live.

Fresh content delivered daily

Rather than just recording, editing, and uploading a video, many people prefer to go to a direct live broadcast. This desire to get content out there as quickly as possible reflects the modern habits of media consumers who want their content to be as fresh as possible.

In a world dominated by digital media, live broadcasting brings a human touch. There is no rehearsal or second or third takes, you just broadcast directly to a live audience, warts and all. Social media sites such as Facebook and Twitter offer a live in-app broadcast facility that allows users to interact with viewers in real-time and get instant reactions. 

In addition, there are other services such as Periscope which is a dedicated live streaming app that was acquired by Twitter who integrated many of its features into its own product.

Through the app, you can broadcast live or watch other people’s live creations. Livestream is another app available to iOS and Android users but is more popular amongst those using high-end video recording equipment and webcams.

Another option is StreamNow, also available on Android and iOS. Not wanting to miss out on the action, Instagram has also added a live story option to its popular app.

Live video game & eSports content

The gaming sector has also embraced live content. For example, many online casino providers have developed games that feature live casino dealers.

Previously, games such as roulette and blackjack were only available in a virtual format with automated dealers and graphical representations of casino tables and equipment. In these new live games, real people croupiers the cards and spin the roulette wheels, meaning that players can interact with them and other players in a live environment.

The world of eSports has also become obsessed with live content, with many tournaments now broadcast via the Twitch app – which is owned by Amazon. Whereas Twitch acts more like an online live TV service, with unlimited numbers of channels available. Anyone can open an account and broadcast live but the platform is dominated by eSports.

The future of live content

With companies such as Amazon, Twitter, and Facebook involved, live streaming is set to soar in popularity. And more live content such as sports, gaming, and news broadcasting will become commonplace across multiple platforms.

All of this will be made easier by faster internet connections and 5G mobile technology. Lice streaming could also feature more in the corporate world, as businesses tap into the marketing potential of live engagement with their audiences.

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