How to Redesign Your Website Successfully
By Space Coast Daily // March 12, 2020
It’s no secret that an outdated looking store will certainly get passed over for trendier competition. This concept applies in real life and online, which is why it is time for a redesign if it has been years since you last updated your website and it feels and looks clunky — especially compared to your competition.
Focus on a Redesign, Not Restarting
If you have an old website with a lot of content, it can feel as though the easiest solution is to simply start from scratch. This is not true. Behind the scenes there is a lot of effort, data, and engagement that is attached to your existing website.
That is why you need to have agencies like web design Wolverhampton take over your website redesign for you. Don’t hire them blind, of course. You will want to first have a full plan and structure in place to see your vision come to life in the best way possible. You will then want to explore website design companies.
Start on Paper
A website is a journey, and sometimes the best way to see what clearly needs to be done and how the journey connects is to see it visualized on paper.
Create a card for each page, and use sticky notes to showcase how a user can get to one page from another. Seeing it all laid out like this can help you spot the missing gaps in ways you simply can’t when it’s digital and in website form.
• The Content and Pages You Need
To help streamline this process, you will want to first work out the content and pages that you will need. If you operate in multiple locations, then having location pages for each store or service area is important. If you sell different services, then having an individual page for each service is essential.
You want to keep the information as clear-cut and easy to understand as possible, so while you should have one page that outlines all the services you offer, you should also have child pages that explain each service in further depth.
Use this reasoning throughout your business so that all the information is categorized and outlined.
• The New Parent/Child Format
You will want to use the initial suggestion of visualizing the different online journeys for this step. Parent pages are the ones people often see first.
They are the home page, or the category page, and child pages are where your customers can gain more in-depth information. Choose the hierarchy for all of these pages so that they make the most sense.
Search Competition for Additional Features
Finally, it’s time to collect some inspiration for your web design agency. Go through your competition and explore their websites, along with the top trends of today.
If there is a feature or design element that you really like then make a note of it or take a screenshot that you can show to your design team first hand.
Redesigning your website is a big step, but knowing what you want and how you intend to organize your information before hiring a web design agency can help you see faster, targeted results.
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