Orlando City SC Utilizing Social Media, Web Platforms as Way to Keep Fans Engaged Remotely
By Major League Soccer Information Center // April 2, 2020
Major League Soccer Unveil 'MLS Unites,' a Platform That Highlights MLS Players Efforts
ORLANDO, FLORIDA – Major League Soccer unveiled MLS Unites, a league-wide platform that highlights all of the efforts that MLS players, coaches, clubs and the league are doing to address the important messages and programs taking place during the COVID-19 pandemic.
While social distancing, Orlando City SC is utilizing social media and web platforms as a way to keep our fans engaged remotely with the club and up to date on all important information.
In addition to posting updated league and governmental news as it happens, City is posting a weekly roundup video featuring the club’s reporter, that recaps the current mandates as well as highlights of the players’ individualized, at-home activities.
Spectra – the food service provider for Exploria Stadium – donated 1,500 pounds of food to the Christian Service Center for Central Florida. A larger project is currently in the works that will empower the Club and its fans to give back to the local community that may have been impacted by this unprecedented situation.
The new initiative was launched in partnership with the Major League Soccer Players Association.
As part of MLS Unites, the league will have a series of programs involving MLS clubs, players, coaches, staff, partners and fans, that will encompass the following:
• Educate and inform fans on the importance of key health and safety messaging.
• Provide some fun and engaging content featuring MLS players that will keep them connected to our fans and drive relevance during the postponement of the season.
• Showcase and celebrate community “heroes,” those who are fighting the pandemic on the frontlines.
“Bringing together our Major League Soccer community, all while staying apart, is the spirit of MLS Unites,” said MLS Commissioner Don Garber.
“During this challenging moment in history, I know we can count on the MLS family to come together when we need each other most. Together with our fans, players, teams and partners, we will shine a light on what can be done, and on the heroes leading the way.”
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