Setting Up Your Textiles Business Online: A Short Guide
By Space Coast Daily // April 29, 2020
One of the most reliable businesses in the modern era is clothes-selling. Consumers all around the world require clothes, and the trend in fashion, changing from season to season and from style to style, ensures there’s a steady stream of different buyers looking to get outfitted in new, up-to-date clothing.
And in the international era of trade, setting up your textiles business online can help you generate the sales you need to move your business to the next level. In this short guide, you’ll learn how to take your textiles enterprise into the online marketplace.
The business model of an online business differs from that of an offline business. That’s because you’re no longer competing with other stores in the street or in your area – you’re competing with a wider, more diverse group of companies that sell their wares online.
As such, you’re going to need to consider your t-shirt business model when translating it into the online marketplace. How will you sell your products, and at what price? Will you offer deals and discounts?
This process is often a case of trial and error, but reading up on the business models used by other textiles companies will get you a step ahead when setting up your online store.
Where Will You Sell Your Products?
Next, you’ll need to consider where you will sell your products. Will you create a website upon which you’ll sell your products? For this, you may choose to go it alone at this stage, by learning the skills you need to set up your website independently.
Many smaller retailers find this stage can be particularly time-consuming, however, as you’ll lack the budget with which to pay web designers to do a quick job.
If this is the case, you could choose to sell your products on already existing eCommerce sites. The benefit here is that you know the system works well, and that leaves you more time to focus on promoting your products and producing top quality items.
However, remember that you will be competing against many well-known brands here, and people rarely trust businesses that don’t have a website.
If you choose to make your own website, then the features of your website need to be comparable to other websites that sell clothing online.
You need to have a products page, which is easily accessible in categories from your home page. You’ll need secured checkout pages, which allow for multiple modes of payment.
And you’ll need to make sure all of these pages offer the selection options – in size and color – that your consumers need to make quick decisions when buying clothing. All of these features need to be inputted as standard in order to make shopping on your website a breeze.
Finally, your website is just one side of your strategy when taking your clothing into the online marketplace. You also need to make sure that your sales pages include professional photographs of all of your clothing – both on a hanger, and worn by a model.
This is another time-consuming aspect to your preparations, but it’ll pay in the long-run. It goes without saying that consumers are more likely to buy clothes that are modeled exquisitely in photographs.
The same goes for the text that you write for each product: it must be concise and appealing on your products pages.
With all of the above dealt with, you’ll be ready and set up to sell your textiles directly to consumers online, building up an online following and boosting your profits in the process.
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