Season Tickets Boutique, of Cocoa Village, Closes After 32 Years Due to COVID-19 Pandemic Struggles

By  //  May 21, 2020

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Owner cites impact from coronavirus, inability to recover from temporary closure

Season Tickets Boutique, an iconic women’s shop in Historic Cocoa Village, known for one-of-a-kind chic designs and glamorous gowns, will sell its last garments on May 31, owner Osa Berggren announced. After 32 years, she is closing the store for good. (Season Tickets Boutique image)

BREVARD COUNTY • COCOA VILLAGE, FLORIDA – Season Tickets Boutique, an iconic women’s shop in Historic Cocoa Village, known for one-of-a-kind chic designs and glamorous gowns, will sell its last garments on May 31, owner Osa Berggren announced. After 32 years, she is closing the store for good.

At the corner of Brevard Avenue and Oleander Street since 1988, the boutique is easily recognizable with its window displays featuring formal wear, cruise and vacation ensembles, dresses, and accessories.

Customers include socialites and professionals who found Berggren’s shop an ideal place to find just the right look to fit their styles, knowing there was little chance someone else would show up at an event or occasion wearing the identical item.

The Swedish native’s innate ability to vision the perfect attire for each client – and her keen eye to find them unique fashions from around the world – is what set her apart from others.

Unfortunately, after years of building a following of loyal clientele, many who traveled from throughout Florida and from as far away as Italy and South Africa to patronize her shop, the impacts of the coronavirus have taken their toll on her revenue and ability to stay in business.

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“A majority of my annual revenue comes in March and April from tourists and snowbirds, and as ladies are preparing for the many seasonal special events, vacations and other occasions at which they want to look their best,” Berggren said.

“When our economy shut down, due to Covid-19, so did my business and I cannot make up the lost revenue.”

While disappointed that the current situation is resulting in the closure of her beloved business, Berggren is happy that she was able to serve her clients for over three decades.

“I’ve lived the American dream and when I look at the success I’ve had and the wonderful women I’ve gotten to know, many who became my dearest friends, I’m not sad.”

As for what lies ahead, Berggren said, “I opened Season Tickets with a smile and I’m leaving it with one, too. It’s just a change in my life and I’m looking forward to the next chapter. I’d like to continue as an independent buyer and consultant, traveling the world to find just the right fashions for my clients; and continue to maintain those friendships long into the future.”

Season Tickets, at 301 Brevard Avenue in Historic Cocoa Village will remain open and has special prices on current inventory until May 31. For more information and hours of operation, call 321-690-1919 or email osaberggren@icloud.com

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