Tips to Follow When Preparing Your Real Estate Site for the Summer Rush

By  //  May 22, 2020

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It’s pretty safe to say that the real estate industry has seen a major shift, especially in today’s economic climate. Real estate was an industry that was all about meeting in-person, shaking hands, and physically showing people beautiful homes that potential home buyers can see themselves in.

It’s pretty safe to say that the real estate industry has seen a major shift, especially in today’s economic climate. Real estate was an industry that was all about meeting in-person, shaking hands, and physically showing people beautiful homes that potential home buyers can see themselves in.

It has now transitioned into an industry that’s practically all virtual and lacks that in-person personal touch.

Being able to meet with potential home buyers in-person is what made part of the home buying experience so memorable, especially for first-time homebuyers. But now, it just seems like the industry is lacking. 

Now, to be fair, the real estate industry isn’t new to conducting business virtually, by no means… Real estate agencies have provided many virtual and 3-D tours for quite some time now; The only difference is that back then, before COVID-19 emerged, virtual tours were optional, not required.

Nonetheless, this is the reality we know right now and the best thing to do, as a real estate agent, is to adapt and adjust to the changing times.

COVID-19 has impacted real estate agents all over the world, but you have to push through it. A real estate agent in Brevard County responded to the COVID-19 crisis by stating”.

“We will continue to utilize video technology to enhance the exposure of our listings.”

So how can you adapt and adjust?

Well, since everything is done online now, the best way to adapt and adjust is to prepare your website for the summer rush.

Summer is Quickly Approaching…

Yes, we’re in a pandemic but summer is quickly approaching and people still have responsibilities and need places to live. Potential home buyers and sellers need a resource to go to for helpful information from knowledgeable agents… Everything from community information to property searches with specific features, you could be their go-to resource.

In order to be their trusted resource and agent, you’re going to need to improve your real estate website. Some of these tips can be easily done on your own and some may require the help of a web development company. 

Whichever tips you choose to implement for your site, it’s all going to play a significant role in not only attracting more visitors to your site but also to give your visitors a memorable user experience, despite not having the in-person experience. 

Take a look at some of the top tips to prepare your real estate website for the summer rush.

Tips For Preparing Your Real Estate Website For the Summer Rush

Tip 1: Find a Web Designer

Before you get your process started of improving your real estate website, ideally, you want to do your research on web development companies that will not only be able to take your ideas and bring them to life but to also present new ideas to enhance your ideas and increase your online presence.

So whether you’re looking for web development companies in Kansas City or Nashville, make sure you do your research to ensure you find one that can give you more than just a basic site… you want to “wow” your visitors and be their trusted source of information.

Tip 2: Provide Helpful Information

For lots of potential homebuyers, whether it’s their first time buying or not, they’re going to go to your website looking for prices of homes, neighborhood information, etc… but you’re also going to want to educate your visitors as well.

Potential home buyers may know the word “mortgage” but they may not fully understand the difference between a  fixed-rate mortgage and an interest-only mortgage. Helping your visitors understand real estate jargon is what you would include in your

Encyclopedia of Terms

In addition to providing an Encyclopedia of Terms, you’ll also be able to educate your visitors by providing them with 

■ Step-by-step guides

■ Infographics

■ Videos

■ Blog 

All of these things are going to be major resources you can provide to educate your visitors. The key aspects of providing helpful information are to make sure you’re keeping the content fresh and consistent.

Tip 3: Make Sure Your Site is Optimized For Speed

According to thinkwithgoogle.com, a good rule of thumb to follow is to ensure that your site can load in three seconds or less… any longer than that, your bounce rate probability increases to 90%, and that’s the last thing you want!

Your real estate site is going to be heavily reliant on online traffic, so by optimizing your website, that’s going to allow it to handle the large volume of browsers. A fast loading speed also establishes trust in your site, making users feel comfortable with your brand and safe on your site.

This is when your web developer is going to come in handy. Your web developer should be able to not only make your site look professional and aesthetically pleasing but also focus on the end-user experience and ensure your site is easy to navigate.

Final Thoughts

The economic climate we’re currently in has certainly impacted industries all over the world, including the real estate industry. Fortunately, the use of technology has allowed real estate agents to continue to provide services to potential home buyers and sellers.

With summer being the busiest time for real estate agents, now’s the time to make sure your website is ready for the upcoming summer rush.

By implementing these tips, your real estate website will be sure to attract lots of traffic, allowing you to continue servicing your areas and meeting housing needs despite what’s going on around us.

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