How Can Digital Methods Help Businesses Attract More Customers?

By  //  June 10, 2020

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Digital businesses are changing consumer habits as we know it. People are shopping online more than ever before – 75% of people buy something online at least once monthly – and online businesses are dominating where traditionally physical-based businesses once did.

Digital businesses are changing consumer habits as we know it. People are shopping online more than ever before – 75% of people buy something online at least once monthly – and online businesses are dominating where traditionally physical-based businesses once did.

Times are changing and the online marketplace allows for a far wider range of businesses to ply their offering to potential customers.

But it also means that there are is a lot of competition. So, how can businesses differentiate themselves from the competition in order to attract customers?

Make Use of Digital

The digital nature of business presents a unique way in which industries can be reshaped. Industries that have been around for centuries are finding ways of streamlining how they do things to stand out from competitors.      

For example, real estate companies are offering virtual tours of homes. Virtual tour company Lifelikeview has created a virtual model tour of a property in Viera in Brevard County.

Not only does the model help give potential customers the opportunity to see exactly what the house might be like, but it could help them make decisions – and could lead to a sale if they are impressed with the innovation and how easy the virtual tour made house hunting for them.  

Make an Offer

Sometimes the best way to attract a customer away from a competitor is to give them an offer they can’t refuse. This could be a voucher, discount, or a welcome offer, currying favor with that first purchase. As Betpal shows, you can choose your casino bonus from the list here which outlines the different kinds of bonuses available – some offer free no deposit spins, while others promise cashback based on an amount spent.

The bonus is often used by those who play at online casinos as a way to choose which site to sign up to. Some bonuses reflect particular games, while others are more general. This distinction will appeal to different kinds of online casino customers.

Get Social

Social media presents a unique opportunity for innovation which can help a business stand out. The nature of social platforms means that people can use creativity and innovation in order to attract customers, showcase themselves, and gain publicity online.

The more interesting and entertaining a brand is, the more likely it is they will gain supporters and therefore a bank of potential customers. 

For instance, Melbourne, Florida coffee house Bold Cup Coffee uses Instagram effectively. They share images of the products, but also messages from the owner to cement their local small business credentials, information about coffee and caffeine in general, and snippets of the supply chain. By generating good content they are building a customer base, who will then act as amplifiers to their own audiences.  

Going digital opens businesses up to a wide range of customers, but it also means that their competitors will rise. So, it’s up to the business to show innovation and business acumen in order to succeed.

This could be through innovative use of digital methods that other competitors aren’t doing, offering something to entice customers initially, or using social media in a clever way to show creativity and brand personality.

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