How to Build a Community Using YouTube and Social Media

By  //  June 15, 2020

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Learn how to build a community using the power of video on YouTube and promotional strategies on social media channels. This guide shares how it’s done!

Learn how to build a community using the power of video on YouTube and promotional strategies on social media channels. This guide shares how it’s done!

So you want to learn how to build a community using videos on YouTube or social media?

Well, you’re in the right place.

Now more than ever, it’s possible to build a thriving social group through these platforms. And ultimately, you can use that community to start a business, create an interest group, or even just learn from others!

Here are some of the keys to building a community on YouTube.

Treat It Like a Community

YouTube is a unique platform in that it comes across as a video uploading site. In fact, it’s actually one of the largest social media platforms and search engines in the world, with more than 3 billion searches every month.

It’s easy to think that your job as a YouTube is just to create great content. That’s very important, but so is fostering a community feel to your channel so people stick around beyond the video.

Your channel’s appearance and overall vibe will go a long way towards helping you increase the size of your YouTube community.

Remember That First Appearances Matter

The first key is to make sure that your channel looks neat and aligned with your overall goals.

The home video, for example, needs to give people a conclusive answer. What is your channel, and what can people expect from your videos? And, if they want to, how can people further connect or engage with the material you post?

Banner images, thumbnail images, and even the about section also matter. People want to know who you are and if your work will be a good fit for them. (On that note, here’s everything you need to know about YouTube banner sizes.)

Engage in the Comments

Going back to the first point, it’s always in your best interest to consider your videos as much more than a piece of content. 

Each video you create is an opportunity to engage with viewers and get their feedback. It’s also a great chance for you to provide further value to your audience and give people a reason to comment again in the future.

Two steps you can take right now include adding a call to action in the comments section in all of your videos and replying to everyone that comments on your videos.

(Unless you’re really big already. Then replying to everyone might be impossible.)

Communicate Your Values

These days, making videos for the sake of it just doesn’t cut it anymore.

Building a community means being authentic on your videos and letting people get to know you just as well (or better) than the material you’re talking about or teaching.

And if you want to build a community around your channel, a good way to align everyone under the same umbrella is to communicate what you’re all about.

Giving people a “sneak peek” will help engage them further and trust you. Again, this can be leveraged down the road.

These Are the Keys on How to Build a Community

If you’re wondering how to build a community on YouTube, start with these tips. 

Remember that YouTube has grown into something so much bigger than a video upload system. Be authentic with your videos and give people a reason to stick around that’s true to you, and you will start to foster a sense of community.

For more news and ideas on building an online presence, check out more articles on our website!

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