Power of Retweets: Why Are They Important in Promotion?
By Space Coast Daily // August 10, 2020
It is the era of social media. Where once it was considered niche and possibly a passing fancy, it has grown to encompass a huge percentage of the marketing strategy for many different businesses. It is a rare company that doesn’t have at least a token social media presence.
Of course, there are also tons of different social media platforms out there. Part of your job as a business operator or owner is to figure out which ones your customers and potential customers are using. You might want to maintain a presence on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and others.
If you’ve decided to focus on Twitter as part of your marketing strategy, you need to learn about its most critical aspects. One area that’s worth focusing on is retweets.
Let’s dive into what retweets are and why they’re so vital for a promotional standpoint.
What Are Retweets?
On Twitter, a tweet is one of the 280-character messages that you send out to your followers. A retweet is what people call it when someone else tweets one of your original messages.
When someone retweets your messages, it sends the following signals to the rest of Twitter:
• Either this person likes what you have to say, or
• They find what you said interesting, and they want to comment on it themselves
Therefore, it follows that when someone retweets something that you originally tweeted, it can be either positive or negative. On the positive side, maybe the person doing the retweeting thinks that what you said is funny or profound.
If we’re talking about the negative side of things, then maybe the person doing the retweeting thinks that what you said is particularly offensive or egregious.
However, for the sake of this article, we won’t be talking about negative retweeting. We’ll be talking about retweeting in a positive light, for the promotion of your business entity.
Organic and Purchased Retweets
Before we jump into the reasons why getting retweeted is good, let’s talk about how you can make it happen.
Essentially, there are two ways. The first is when you get an organic retweet. That usually happens when you have plenty of followers, and when you tweet something that many of them like.
The other thing that you can is to buy Twitter retweets for your account. Some companies offer this service for a fee.
What you want when you buy from one of these services is a reasonable price since you probably don’t have unlimited money to pay for promotion.
You also want to be sure that all the users who are retweeting are high-quality, which is to say that the accounts should all be active.
Why Do Retweets Matter So Much?
Now that we’ve covered the two ways you can get retweets let’s talk about why you need to do so.
When You Get Retweeted, There’s the Perception of Popularity
If you get organic retweets or buy them from an online company, it sends the signal to all the platform users that yours is an account to which they should be paying attention. That’s why retweets are one of the main social engagement metrics on Twitter.
Social engagement metrics are different depending on which platform you’re using. For instance, on Twitter, people might focus on your number of:
If you’re talking about YouTube, it would be:
• Video watchers
With every social media platform, the metrics will vary slightly. However, the more engagement around your channel, the more important and noteworthy it will seem to be.
That’s one of the main reasons retweeting matters so much. If you’re getting retweeted all the time, it makes it seem as though you’re popular.
It Makes You Seem Current
Another reason that your retweet numbers matter is that if you get a sudden uptick in them, it sends the signal to platform users that you’re “of the moment.” That’s particularly true if you’re tweeting about current events.
If you’re part of a lively conversation about current events and getting tons of retweets about the things you’re saying, then it’s a way of getting your brand’s name out there.
The one thing you have to remember if you go this route is that you can’t just randomly start talking about current events if those topics have nothing to do with your company or brand. You need to be selective about what you choose to mention in your feed.
The real trick is to find news items that have to do with your niche that are worthy of you talking about them on your feed.
What About You Retweeting From Other Twitter Accounts?
Up to this point, we’ve only talked about other platform users retweeting your tweets. But what about you retweeting things that other platform users have said? Is it worthwhile for you to do that?
The answer to that question is definitely yes. You should certainly retweet things that other people and business entities put out there. Here are some reasons why.
You Can Easily Take Advantage of the Popularity of Others
Let’s say that you’re starting on Twitter, and your business entity is not that recognizable yet. People don’t really know who you are, so it’s tough to get a lot of them to follow you or engage with you.
One way that you can jumpstart this process is by retweeting messages from other popular entities within your niche. When you do that, it’s a way of starting to establish a relationship with that entity. They might take notice of you, and their many fans might as well.
You’re taking advantage of their superior name recognition. You do not have to feel the least bit bad about using this strategy. Lots of Twitter users do it, especially when they’re just getting started.
Another reason to mention the things that others in your niche are saying is that you’re helping stimulate the conversation around your niche so that it’s at the forefront of platform users’ minds.
For instance, maybe you make artisanal cupcakes. Another company that makes baked goods comes out with a tweet that you think is clever or informative. You decide to retweet it.
At first, that might seem counterproductive. Wouldn’t that other bakery be your competitor?
The way you need to look at it, though, is that:
• You’re circulating excellent content from your field
• You respect your competition, and you’re acknowledging them
By doing this, your followers and those who aren’t following you yet will both see that you’re magnanimous. They’ll observe that you don’t just want to succeed, but you also want to promote your entire industry.
This is how you start to become trustworthy in the eyes of your followers and would-be followers.
Now, you can see how getting people to retweet your messages while also retweeting theirs are both equally important.
When you do both of those things frequently, you’re using this social media platform to the best of your abilities. This is how you have the best chance of making some sales.
Remember that an active social media account, like Twitter, serves as part of your sales funnel. If there’s lots of retweeting going on, both from your account and about it, many individuals will start to be familiar with your company name.
From there, they’ll check out your various other social media accounts, and they’ll also stop by your website. Once there, some of them might buy your products, sign up for your email list, or do whatever else you indicated through your call to action.
All of this becomes possible through Twitter and the power of frequent, persistent retweeting. All that remains to decide is whether you want to handle this yourself or get a social-media-savvy employee to do it.
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