Baby Boomers Look to YouTube for Information and Entertainment
By Space Coast Daily // September 11, 2020
Boomers turn to YouTube for on-demand entertainment, education, and product reviews
Baby Boomers are increasingly using YouTube and other video sharing platforms, such as Vimeo, to learn new skills, get information on a product before making a purchase, and also for entertainment purposes.
Over half of Boomers frequently watch online videos for such purposes, according to research carried out by Vidooly, and the average Baby Boomer now spends more time on YouTube than the average Millennial.
Female Boomers are more likely to regularly watch videos on YouTube than the average male Boomer, but no noticeable trend in terms of content consumed was found between the two sexes.
What’s Behind This Trend?
Baby Boomers spending more time watching online videos now than ever before is part of the broader trend of older people becoming more active on the internet and social media, as they learn how to use such platforms and become more comfortable doing so without help.
According to BoomerBuyerGuides.com, other social media platforms that Boomers are increasingly using include LinkedIn and Facebook.
Shifting our focus back to YouTube, Boomers and the general population typically prefer to watch a video instead of reading a lengthy article – and this is partly responsible for the trend.
The type of content Baby Boomers are consuming is varied, including online tutorials, educational mini-courses, music videos, and information-rich product reviews.
Specifically, around one in three Boomers in the US use YouTube to learn more about a product before making a purchase.
Aside from the aforementioned points, another explanation for Boomers consuming more and more video content is the growing size of this segment of the population.
As for why members of this generation spend more on YouTube than others, this is primarily due to them having more time, as they are retired.
Furthermore, younger generations tend to use multiple social media platforms, including many which Boomers rarely use – such as Snapchat and Instagram – so it makes sense that they spend fewer hours watching YouTube videos even though they spend more time on social media as a whole.
The fact that Boomers can access entertainment on-demand via YouTube instead of having to stay up late to watch episodes of some of their favorite TV shows (usually dated content, as more recent shows, aren’t available on YouTube) is yet another reason for Boomers’ growing affinity towards the platform.
More and more Baby Boomers are now turning to YouTube and other online video sharing platforms for on-demand entertainment, online education, and product reviews.
Specifically, 54 percent of Boomers regularly watch YouTube videos, and female Boomers consume more content on YouTube than males of the same generation.
There are many factors that are contributing to the trend of Baby Boomers watching more and more hours of video content online, on YouTube and other platforms like Vimeo.
Such reasons include Boomers becoming more computer and internet literate, and many of them becoming increasingly aware of the benefits of watching on-demand content online.
These benefits include access to a seemingly infinite database of videos to watch, plus not having to stay up late to watch a certain show.
A survey also found Boomers to, on average, spend more time on YouTube than Millennials.
This is partly because Boomers have more time to kill and use fewer social media platforms than younger generations, so they spend more time on the ones they do use.