Top 3 Ways Bankruptcy Law Firms Can Improve SEO

By  //  October 5, 2020

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The world of search engine optimization and building organic traffic can be overwhelming.

When it comes to learning how to market your bankruptcy law firm, there are certain things that will pay off and improve SEO.

Identify and Target the Right Keywords

You can use different tools, such as Google Analytics, to see your website’s traffic sources and see the keywords that are currently driving traffic to your website. You can then cross-reference keywords that have high search impressions to come up with a list of terms that will be helpful to target.

It’s best to have a list of primary and secondary keyword phrases. Primary ones are phrases that page content focuses on specifically, such as “bankruptcy lawyer Kansas City,” and these will be important for the majority of your content. Secondary keyword phrases are more niche but should still be providing a lot of traffic.

A secondary keyword phrase might be “what to look for in a bankruptcy lawyer,” for example. High competition keywords, which are usually many of the primary keywords, will pay off in the long term but in the short term won’t improve SEO quickly. This is why it’s necessary for you to create a plan to target both different types of keywords.

In order to incorporate the right keywords, you should have content that naturally includes both primary and secondary keywords in the content but not have it sound like the keyword is forced in there. Add some internal links that target your keywords with other relevant pages on your website. You can also use keywords in hashtags on social media posts if it makes sense.

Have a Content Strategy

Content is very important to improve your SEO but you won’t get anywhere without a proper, thought-out strategy. A strategy will help you create content that is meaningful, appealing to readers, cohesive, and engaging.

Blogs, as well as videos, can be a good way to build up your content. Posting weekly can help make your website more attractive to Google, as well as maintain fresh content to your site. When it comes to written words, long-form posts that are between 2,000 and 2,500 words tend to be the most successful and have the best impact on SEO rankings.

Videos can be a part of your content strategy to help increase the time that visitors spend on your website, which decreases the bounce rate and helps to further engage your audience. Bankruptcy law firms can create how-to and advice videos, as well as Q&A videos, to answer common questions about the bankruptcy process.

Both videos and long-form content will help create authoritative links back to your website.

Work on On-Page Optimization

Your current website needs to be optimized in order for it to rank on search engines and provide you with traffic. There are plenty of different things you want to check.

URLs: Your URL should be SEO friendly and contain a short keyword phrase if it’s relevant to the content on the page.

Page Titles: Keywords should be included into your page titles, as well as your unique selling point.

H1 and H2 Tags: Content should be easy to read and optimized with headers. H2 tags should always have an H1 tag that they support.

Social Media Buttons: If you make it easy for visitors to share your content then they are going to be more likely to do this, which helps create links back to your website.

Meta Descriptions: Your meta descriptions should be action-oriented and compelling in order to encourage people to visit.

Alt Text: This not only improves website optimization but also makes sure you are in compliance with the Americans with Disabilities Act. Alt text should be descriptive and thorough.

Another way to optimize your pages is to make sure that they load fast. On-page optimization is not a one-time thing and you need to make sure that you are monitoring the site performance and continue to update, especially as you add new content to your website.