5 Goals for a Law Firm Website

By  //  November 9, 2020

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As a lawyer, your website probably isn’t your first concern, but it should be. An estimated 33% of clients look for information about you and your practice online.

While you are likely listed on a myriad of lawyer portals or lists, the best way to craft your profile and convert prospects into your clients is to launch an effective website.

Your website can be an important tool for lead generation and conversion, but you need to keep your strategic goals in mind. Whether you’ve had a website for years, or you’re just starting out, here’s a quick list of 5 goals you must achieve with your law firm website.

1) Sell Your Services 

Your website must list your services, as well as what you offer to clients. If your prospects can’t get at least a general idea of what you offer and what you can do for them, they are not likely to call or email you to learn more.

There is simply too much competition to expect prospect to take it on faith that you’ll be able to meet their needs. You must offer a comprehensive profile to give your prospects reasons to hire you to represent them for their legal needs.

2) Establish Your Credibility  

Why are you the best person for the job? When you establish your credibility, include your educational background, years in practice, and publications. You want to demonstrate a professional presence on your website while giving a glimpse into your personality.

Do you hike on the weekends? Do you run marathons? Or do you support a local nonprofit? Your profile is more than just a professional biography and a list of articles you’ve published. It’s a way to cut through the impersonal lawyer’s image and show why your prospects will like you as a person, even before you meet.

3) Make it Easy to Connect 

Make it easy for your prospects to share their contact information, but also offer multiple ways to contact you. Some prospects still prefer to call you to set up an appointment, so it’s important to have that option clearly visible in multiple locations as well as the Contact page.

Of course, some prospects will also connect with you via social media: Facebook, Twitter, or Instagram. They will follow your posts and stories to find out more about who you are and what you do. So, be sure you’re maintaining an active presence via social media.

4) Educate Your Prospects & Client 

When you establish your credibility with your profile, you are also setting the stage for offering a range of educational resources and materials. Link to online articles that you’ve posted to other credible online portals and platforms, but also post informational articles and blog posts to your site.

Address those generalized frequently asked questions and post any secure forms to your site. The goal is to give your prospects and clients general information. Then invite them in for a free consult so you can explore the specifics of their specific situations.

5) Facilitate Engagement 

What kind of a website do you want to build for your prospects and clients? Do you want a static site that does little or nothing for generating leads and converting your prospects into clients?

Or, do you want a dynamic, user-friendly, and engaging site that encourages your prospects and clients to ask questions, share their experiences (within the clear delineation of privacy concerns), and connect.

When you facilitate engagement on your website, you’re encouraging repeat visits to your website and to your practice. You’re encouraging your readers to become a part of your community, as valued clients and trusted partners. Engagement is so important to the growth and success of your practice, but how do you make it happen?

What’s the Next Step?  

As you work toward an effective website for your practice, consider hiring a marketing firm that will work with you to achieve your goals.

When you call in for a consultation, a representative will walk you through the entire process and discuss the best way to move forward. The marketing firm can customize your website, with a beautiful design and compelling messaging to achieve the best possible lead generation and conversion results for your law firm.

Your practice is unique. That’s why the marketing firm should analyze community trends and demographics. They should understand who your audience is and what you offer.

Then, your website should highlight what sets you apart, as the aesthetics and credible content work to attract prospects and give them all the details they need to move forward. Find out how to establish your credibility today.

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