Instagram Stories Strategies: What You Should Share On Your IG Stories
By Space Coast Daily // December 19, 2020
Not even Instagram itself could have predicted how well their Instagram Stories feature was going to do. These days, millions of people upload content to their Instagram Stories every day, and it’s only getting more popular.
If you want to connect with your audience and drive more engagement to your brand, then you definitely should be making the most of this feature.
However, just like every other aspect of your Instagram profile, there are do’s and don’ts when it comes to Instagram Stories.
Let’s take a look at what we think you should be sharing on your Instagram Stories so that you can stand out from the crowd and encourage more people to check out your content.
Include Text on Your Stories
Of course, everyone loves a great Instagram Stories picture, and this is never going to go away.
However, using text over the image can’t hurt, and if it’s not clear what’s going on, it could provide a little bit of context that makes it easier for your audience to engage with it. Of course, you always include a caption with the images that you posted on your feed, so why not remember to do it on your Instagram Stories as well?
You don’t have to go crazy with the text; just make sure that it is enough to give your audience some context around what you’re posting. The easier it is for them to understand what’s going on, the longer they will engage with it. Post your story with music for maximum effect.
Of course, one of the biggest advantages to Instagram Stories when it comes to influencers and brands is that it’s a great way to notify their audience of updates or changes to their products.
While Instagram might make it difficult for you to see every post that a brand puts up, their Instagram Stories are always going to be at the top of your feed, which means that you are more likely to see this first. You can use Instagram Stories to notify your audience of anything from what you post in your feed to discounts that you might be giving out soon or even a giveaway that you plan on launching in a few hours.
Share Customer Feedback and Reviews
As we all know, at this point, social proof is one of the most important aspects of having an Instagram profile. This means that you need to consistently show your viewers that you love what you were doing and give them valuable content to engage with.
One of the best ways to engage with your audience on an intimate level is to share customer feedback and reviews on your Instagram stories. This is a great way to build up your credibility and show your wider audience that your brand is well-loved.
Every time someone purchases a product and leaves you a review, don’t forget to include it in your Instagram Stories.
Share User-Generated Content
As well as making sure that customer feedback and reviews get featured on Instagram Stories, we also recommend that you share user-generated content. This is a great strategy if you don’t want to put yourself through the hassle of deleting posts all the time.
Maybe you’ve asked your followers to take part in a survey or a contest, and they have started to upload this content onto their profiles. Instead of dedicating one post each on your feed to all of their content, simply feature in your Instagram Stories.
Not only is this going to save you time, but it also means that their content will only get featured on your page for 24 hours.
Keep up with the Trends
Of course, any seasoned Instagram user knows that if you want to use Instagram Stories to your advantage, you’ve got to keep up with the trends.
Of course, each industry is going to have different trends, and they’re going to go quickly, so you need to be looking out for them so that you can jump on them at the right time. There’s no point in getting on board with a trend if it has already peaked.
As you can see, Instagram Stories is a great tool to have in your arsenal when it comes to Instagram growth. However, if you are doing everything by yourself, this might mean that you have to work even harder on your end.
Of course, not all of us have time for this, which is why you might want to think about outsourcing some of your Instagram engagement. Growthoid is a marketing agency who can help you grow your Instagram account and save you time so that you can focus on things like your Instagram Stories. Good luck!