Intelligent Tactics for Promoting Your YouTube Channel   

By  //  December 19, 2020

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Baby Boomers are increasingly using YouTube and other video sharing platforms, such as Vimeo, to learn new skills, get information on a product before making a purchase, and also for entertainment purposes.

These days, YouTube is about so much more than simply sharing content with your friends and family. While you might have used YouTube back in the day to look up funny cat videos, these days, it is a valuable marketing commodity for brands both big and small.

It is also a way for people to create an entire channel around their passion and become a YouTuber as a result.

However, if you want to gain YouTuber status at some point, then you’re going to need to be smart about how you grow your account. Let’s take a look at some intelligent tactics for promoting your YouTube channel.

Work Smarter, Not Harder

One of the most effective ways to work smarter, not harder when it comes to growing our YouTube channel is to outsource some of those basic activities that are taking up too much of your time. How much time every day do you spend trying to engage with your YouTube community?

If this aspect of things is taking up way too much of your time, then you need to outsource it to a team of professionals so that you can focus more on creating more YouTube content. Two companies, in particular, UseViral and SidesMedia, can cover every aspect of your YouTube growth so that you can spend more time on the content that your community loves.

Choose Keywords That Are Google-Friendly

Just like any other social media platform out there, YouTube works with an algorithm, which means that if you are tapping into this algorithm to try and grow your channel, they will rank your content better.

The best YouTube channels out there begin with really good SEO, and if you want to have the best SEO marketing strategy out there, then you need to be able to understand what your users are searching for.

This is why it’s really important to identify keywords related to your niche and industry that Google is going to pick up and associate with your channel. The closer you relate your keywords to your target audience, the smarter you will be able to grow your YouTube channel.

Be Smart About Those Titles

One of the first things that people are going to see when they get recommended your content on YouTube is the title. This means that if it’s not appealing, and doesn’t make them want to click, then you are not going to be able to grow a YouTube channel. The first thing you need to know about creating a title for your video is to keep it short and sweet.

Make sure that you stick to 60 characters or less. Otherwise, it will get cut off when it is being displayed, and people won’t be able to see what your video is about. You also want to try and stay away from clickbait, which means creating a title to invoke emotion, regardless of whether it relates to the content or not.

Customize Your Thumbnails

The only other thing that your audience is going to see before they watch a video apart from the title is the thumbnail. This means that they’re pretty important, and potentially even more important than your titles. Of course, we are going to be drawn to visuals before anything else, and if we don’t like what we see, we’re just going to move on to the next video.

Of course, make sure that the thumbnail that you use is high quality and high contrast as well. Include a bit of text as well as bright colors to encourage clicks, and try to choose a close-up image, so that it is clear from the beginning what your audience is looking at.

Don’t Buy Fake YouTube Views

Only buy real YouTube video views for your channel. We know it’s tempting, but just don’t do it. Seriously, it’s not smart if you go out and buy thousands of fake views or setup a badly configured YouTube bot. Your channel will look extremely spammy and could potentially get closed down.

Make sure you only get views organically or from a legitimate provider. Avoid cheap ones, it’s worth it to pay a little more for real views.

Fill Out Your Profile

You might not think that your YouTube profile is the most important part of it, but it definitely has a valuable role in growing your YouTube channel.

Not only should you include keywords in your YouTube channel description, but you also need to remember to include your contact information as well. There’s nothing more frustrating than someone who is into your channel not being able to connect with you because you haven’t given them any line of communication.

Final Thoughts

In the world of YouTube, it’s all about working smarter, not harder, and finding intelligent tactics that you can apply to your YouTube marketing strategy.

Remember, you are competing against millions of others out there that are trying to achieve the same goals, so you’ve got to come up with something that’s different, and that can give you an edge.

Outsource your engagement to industry experts, keep creating high-quality content, and optimize your YouTube channel to accommodate for many different demographics out there. Good luck!