WHAT SHOULD YOU DO FOR THE SEO OF A WEBSITE?
By Space Coast Daily // December 24, 2020
You have already heard the term SEO if you are breathing and living the internet or just about to well-made your online presence. If SEO is done precisely, then it can improve the ranking of your website. Today’s SEO is not meant to track its users or search engines.
Also, Google frequently updates its algorithm to make website owners realize that good SEO practices should be implemented regularly. When proper techniques are used, it not only ranks the page higher but also helps people find relevant information easily.
On the other hand, SEO does not only serve you, but it also serves a blogger, website owner, entrepreneur, and most importantly, the user is your website’s potential viewer, satisfied customer, follower a and devoted brand advocate.
Moreover, the SEO website by Asael Dreyer is a perfect example of SEO friendly content.
Starting your SEO journey
We have collected some amazing and most trusted SEO tips that will enhance your online space and increase its visibility deep down the internet and make it more user-friendly.
SEO has its complexity since it is a long-term process. Some of the easy tips are mentioned below to leave a good impression on your website’s SEO.
As soon as you learn more about SEO, you will realize that consistency and frequency are your best companions when it comes to SEO.
On-page website optimization basics
In today’s world, Google drives its attention towards 2 important factors such as link building and content building, rather than paying more attention to writing meta- descriptions, title tags, URL addresses, and optimizing website images.
Since we are studying SEO basics, the most convenient way to do so is through good practice.
Updated website structure
Organizing your website’s navigation and architecture is something significant for both visitors and SEO. Search engines have to go through the structure of links to find and index pages. If your website’s structure is properly maintained, it will eventually become easier for the visitors to find the pages and subpages easily.
1. Adding a primary keyword in the website’s URL
Since the web pages in the domain can be optimized for several keywords, it is good to focus on one keyword and add it directly to its URL address. Also, instead of using underscores (_) in the URL, try to use hyphens (-), because when underscore is used between 2 words, Google will pronounce it as 1 word, which at some point might become hard to read if there are many underscores used between several words.
2. Choosing a static URL
Choosing a static URL compared to the dynamic one will be the best choice you would be making for your website. Search engines can understand the URLs, but it becomes difficult for humans to digest the dynamic URL.
Furthermore, it would be a great option if you opt for editing your URL on your own based on picking the random keywords.
3. Brief and small URL
By glancing at the URL website, the visitor should quickly understand what kind of website it is. However, if you decide to edit the URL on your own, it would work wonders because it will surely work in favor of keyword optimization. The user will also understand what they want to see on a specific website.
4. A good title for each page
A domain is well informed if the title is accurate and precise. It is a small sentence where your online space is being defined. It will be displayed in many places like social media, search engine result pages, browsers, and external pages.
That sentence should be short in length and catchy so that the visitor can easily understand it.
5. Usage of meta-descriptions
Meta-description is considered the small and short paragraph under the title tag on the search engine result page. It’s worth respecting because visitors will be reading it first, and it should be informative enough to urge the visitor to visit the page. A meta-description provides you the platform to showcase important information about your brand to the visitor before he or she sees the original product.
6. Alt attributes for each image
The search engines do not read images; rather; it tends to read ALT text. So to make your image understood by the engine crawlers, you should use ALT attributes. Additionally, it would be a good choice to use keyword phrases targeted to define the images on the website itself.
Placing the keywords in the text occupied by the images and making them bold should be done on a first and foremost basis, which will help the engine crawlers know which part is more crucial to readers.
7. Search for keywords that will work for you
SEO is almost based on keywords. The best SEO strategy would be to find out what type of words the users type under the search bar when looking for a website. You are ready to go as soon as you have your hand on the most relevant keywords.
8. Mixing several keywords simultaneously.
There are a total of 3 different types of keywords in total: generic, broad match, and long tail. All three of them appeal to different kinds and numbers of traffic. Interestingly, if all three of them are mixed, then a different traffic type can also be observed.
9. Including location in your keywords
Please use location in your keywords because it will optimize your webpage and business for not only local searches but for local clients too.
In this article, we have elaborated several tips for helping you make your website SEO friendly. If a website is SEO friendly, the more chances are that visitors will be more likely to visit your webpage.
If you have already started your SEO journey, you should cross-check it with the above-mentioned tips to make your strategy more effective and relevant. Also, these tips will help you make your online presence user friendly and more visible.