Why Does Video Content Continue to Boom?

By  //  December 7, 2020

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It is outrightly impossible to discuss ‘video content’ without talking about what ‘content’ is in itself. Content is probably as old as man’s existence. Content is all around us.

In things we do, in things we say, things we make, and the way we live generally. From the painter’s portrait to the musician’s lyrics, to the dancer’s steps, to the author’s words, to the actor’s role.

It could also be information and experiences. Nowadays, content is more of photography, podcasts, blogs, comedy, TV shows, graphics designs, advertisements, gaming like True Blue Casino Codes, movies, infographics, and several other forms.

Much more, content is a lifestyle and it means different things to different people. To the film-maker, it’s the plot of the film, to the painter, it is what he is able to communicate via the use of colors, to the musician, content is his lyrics.

Content to a politician vying for a post or in office, it is what he/she is able to ‘say’ he would do and his/her deeds in power, for a tutor, it is what he/she is able to impact into the students, whether in words or action, to the author, it is the message in his book, and it also the stanzas, lines, and themes, to a poet.

Most times, content is usually directed towards an audience. It is either meant for this audience to appreciate or criticize.

As the world began to evolve, content needed to be channeled via the available means, to reach a larger range of audience. At a point, it was not the ‘available means, but whatever medium of the channel was more dominant at a particular point in time. Hence, whatever could get the various forms of content to be widely known and appreciated became a priority.

Over the years, we have seen man technologically develop. In a legitimate desire to make the world a better place, we have seen man create means and technology that have indeed made life easier to live.

Part of which are faster and better ways to make content available to all and sundry. Gradually we began to see content being channeled via the internet, television, radio, e-books, phones and gadgets, and automated sensors.

However, it is important to note that content is majorly ‘information and communication’ and its endpoint is that the essence is comprehended, by its intended audience.

Content isn’t two sides of a coin and neither is it a pendulum that can only swing to two sides. It is a multi-faceted phenomenon that has been thriving in various aspects of the human endeavor, even as far back as the existence of man.

It is no gain-saying that content has grown over the years and is still growing. The world has become more aware of what has always been a major part of man’s existence and we need no soothsayer to tell that it is ‘not to become the next big thing’.

Content and Value

These days, a lot of content creators are failing to understand the essence of content in itself. It is not enough to know what content is but to create content that offers value to the audience. Experts in any field planning to create content should always bear in mind one or all of these three things:

Interesting

Content in whatever form should be interesting. Content should be what would interest people when they across it or what would arouse interest towards the message the creator intends to pass across.

Entertaining

This is a major core of what value content should render to the audience. Most often than not, people look forward to content that would help lift their moods or have a good time with friends, family, and loved ones. Either it is meant to reach them in their comfort zones or in a public, no one definitely enjoys boring content.

Useful/Relevant

As much as people look forward to interesting and entertaining content, they also want to either read, hear or view content that would prove useful to them. Content should be what the audience can find beneficial in their jobs, relationships, businesses, finances, health, faith, and day-to-day living generally.

Content and Technology

The world cannot talk about the evolution of content creation without technology. Over time, technological development has been a major boost to content and its creation. Here are a few ways technology has contributed to content:

Technology has also allowed for content to be instantaneously transmitted to a wide range of audiences at the same time.

Content creators are now able to combine old and newly made content together to further enhance the value the audience is to receive. An example is the way news agencies can now transmit current news content alongside that of years, months, or even centuries ago to aid the understanding and value rate of their audiences.

Authors can now create what is called ‘software or e-content’, to be able to combine previously existing content from several sources to reach readers from a wide range of audience. To a very large extent, that has shifted focus from locally published materials that can only reach a limited number of audience per time.

Technology has made the world economy and commerce better via digital content. These days, the best online casinos Australia, as well as top and upcoming brands across the various industries of the world can now create faster and better awareness about what they do via putting up creative content in the online space for their target audience to see. This has drastically aided commercial activities across the globe.

Technology gradually helped content creation moved from text to audio and visual/video content. From the limitations of written forms of content, technology allowed for development towards audio content to reach a larger range of audiences. Nowadays, a very vast range of audiences can now be reached because people can now visualize content.

Video Content

Having shed some light on what ‘content’ is, what value it offers and how it has developed greatly over the last few years thanks to technology, ever wondered why the video form of content is thriving the most?

Research has proven that out of the major 3 forms of content; text, audio, and visual, video content has come to be the most widely accepted and popular form of content.

As the years rolled by, the need for the video forms of content has sky-rocketed and just everybody seems to now put whatever idea they have to pitch to the world in video forms. If you are curious about how the level of acceptance video content has garnered has grown quite rapidly, here are some answers to your ‘whys’.

Video content is rising in popularity

Visuality

First off, video content is any electronic content form that basically features and displays moving visual media. A keyword to pay attention to in this definition is ‘visual’.

The word visual implies what people can see with their eyes. People are mostly more comfortable to give their attention to what they can view much more than what they would read or listen to.

Action

This is another reason why video content is widely accepted. Most times, video content definitely involves actions that people can watch. Video content with actions is most likely to interest the target audience from the first view and eventually entertain them.

A very striking example is Filmmaking and movies. The entertainment industry and specifically the movie industry is currently the most thriving industry in the world.

This is because humans have been discovered to have taken more interest in that aspect of video content and creatives who are skilled in the area are particularly leveraging on such a level of acceptance.

The power of relation

Do you know that to a very high probability, you are more likely to share what you see with your eyes, with another person much more than what you heard or read? This is due to what is called ‘ the power of relation’. As humans, it is very easy for us to relate to what we visualize, either ideologically or experientially.

Once people began to make video advertisements, music videos, comic videos, vlogs, webinars, TV shows and contests, live-streamed events, video tutorials, visual customer testimonials, and so on, people couldn’t be any happier to have contents that appeal to them made more available in visualized forms.

Accessibility

This is not to say that both the text and audio forms of content are not accessible, but based on the previously aforementioned reasons, video has proven to be more accessible. The fact that video content is also what is available at the tips of their finger makes it more appealing to people.

This particular reason has proven quite useful to brands who engage in digital marketing for their products and services. These days, customers would rather visualize marketing done towards them, rather than having read long articles about organizations on their websites. That way, the knowledge of the services tends to stay more with them.

The Presence of Social Media

Video content has turned out to be the most effective way by which creatives and brands connect with their audience, because of social media. Looking down the memory lane shows that the internet has brought about a lot of change to the online space.

Thanks to the internet, we now have several ‘social media’ platforms that have fostered socialization among humans and content creation for several reasons.

According to experts, more than half of the population of developed and developing countries are on many of these platforms, daily engaging their preferred target audience with video contents for different purposes.

Little wonder video content has and is still becoming widely accepted amongst millions of people who now find social media as essential as water is to life. To further buttress this point, check out these facts:

By 2021, an average individual will spend 100 minutes watching online video content.

93% of brands say they earn a new customer as a result of their video content on social media.

63% of entrepreneurs claim that video content helps get the best ROI (Return on Investment) on social media.

Final Verdict

There’s a general saying that goes ‘content is king’. Marshall McLuhan a Canadian philosopher, also once said, “the medium is the message”.

With regards to content, the channel through which it is communicated plays a major role in what sense the audience will make of it.

Juxtaposing these two statements together explains how video content has become a force to reckon with in our daily dealings, and in our world of today. So far, when it comes to video content, the end has continued to justify the means, and apparently, it is safe to predict a massive boom in years to come.

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