How to Measure ROI of Your SEO Campaign
By Space Coast Daily // January 28, 2021
When you invest in anything, the major question you are going to have is what you are going to get out of it. Even if you think you may come out with nothing, people generally invest with the expectation of getting a return on investment (ROI).
Some things are relatively new, so the question of how to get that ROI and how much the ROI may be is a bit up in the air, especially for people not as well-versed in new technology and ideas.
In order to help people with making money from their search engine optimization (SEO) plans, we will help you understand how to measure your SEO ROI.
Understanding your return on investment for your search engine optimization plan
One of the big problems for people going into an SEO plan is that such an investment should be done with relative care. While some risk taking is important, there is a difference between being bold and being foolhardy.
One of the biggest hurdles for a lot of business owners, even those with a lot of business experience and acumen, when dealing with SEO is that the details of SEO are not something that inherently comes naturally. While a savvy businessman will be able to pick up on certain details, an understanding of technology goes a long way in this area.
Getting a good ROI on your SEO plan is going to ultimately rely on having a good team backing you up.
It certainly is not something you are going to be doing on your lonesome, and by having a good team, they can not only handle a lot of the more technical details behind it, but they can also help you better understand the process and keep you in the loop.
The most basic of measurement of your ROI is going to be found in the form of looking at tangible, relatively understandable data. For example, one of the simplest things you can do to understand your ROI is to look at the search engine rankings on the searches that you tried to optimize your website for.
The higher up on the search list, the better your plan is going — at least as far as getting people to click on your website in the search engine goes. The next step is to analyze how your web traffic is looking.
After all, while getting clicks on the links and the brief attention that may bring it, your ultimate goal is to get people exploring your website.
So by comparing your traffic before starting SEO with what your traffic is now, particularly on pages that have nothing to do with the SEO landing pages (pages created to perform well in search engine ranking), you can see how effective it has been, and determine whether the decision has been worth your time, effort, and investment.
The best way to measure your ROI through all of this is to set up things beforehand. The first step there is to set up conversion tracking in Google Analytics, although how you do it is going to be ultimately based on the type of business you run.
There are two that we are looking at: one based on websites that have sales done directly on the website, and websites that do not. Ecommerce tracking is a lot more useful for the former, as you can measure how your revenue has changed following SEO, being the most important thing for your website to achieve.
Not only is this data much more relevant, but it is also significantly more accurate, as revenue from the website is a lot less ambiguous. Service providers, meanwhile, do things in a bit more of a complicated way. You would set up conversion goals on things such as form submissions and apply a dollar amount to these goals based on the customer data you have available.
It is definitely less accurate and require that you make some judgment calls, but it is certainly one of the better ways to track it if you think you can be accurate about it. The more analytical data you have to go along with this approach, the more likely you are to get accurate data.
The next step is to wait one month, at which point will be a good time to check on the ROI. A big factor in how successful your ROI was for your SEO plan is how much money you put into it.
Even if you have a very good ROI, you may find that it was not as good as you wanted it to be, especially if you put too much money into the campaign. So when you do the campaign, make sure that you do not expect the moon and pay for it in turn.
You are likely to be highly disappointed with the results if you do. Any type of business stands to benefit from SEO marketing, it is all just a matter of how much you think you can get out of the costs you are putting into it.
If you own a law firm and need help getting your law firm into prominence, a quality marketing team such as the one at Gladiator Law Marketing will make a big deal for your success. So make sure you have a budget plan in mind and seek out such services when you are ready to go.