Southwest, JetBlue Launch Low-Fare Sales as COVID-19 Continues to Stifle Air Travel
By Daniella Genovese, Fox Business // January 6, 2021
FULL RECOVERY NOT EXPECTED UNTIL 2023
(FoxBusiness.com) —Two major U.S. air carriers are entering the new year looking to drum up travel demand by offering low-fare sales to customers willing to take to the skies after a bruising 2020 — a year that wreaked havoc on the airline industry.
Southwest Airlines on Monday launched a sale on one-way fares to drum up demand for spring travel amid concerns that the resurgence of the coronavirus will continue to stifle travel in the first quarter.
The carrier is offering tickets starting at $29 each way. The sale ends Thursday, Jan. 7, and is for travel booked for March and April only.
Meanwhile, Southwest’s low-cost competitor, JetBlue, announced it had launched a winter sale that offers one-way tickets starting at $49.
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