AAA: Travel Survey Reveals 60% of Floridians Were Uncomfortable to Travel in 2020
By AAA // February 12, 2021
Currently, 49% of Floridians say they are comfortable staying in a hotel
(AAA) – A new AAA travel survey, conducted in January, reveals that 60 percent of Floridians are uncomfortable traveling during the Covid-19 pandemic.
The main concerns are:
■ Fears of getting sick (60%)
■ New strains of the virus (60%)
■ The number of Covid-19 cases (59%)
Click here to view the AAA Consumer Pulse™ Survey
The travel industry has been hit hard by this pandemic. Over two-thirds of Floridians (68%) canceled or rescheduled travel plans in 2020.
Currently, nearly half (49%) of Floridians are comfortable staying in a hotel, while only 32 percent feel comfortable taking a commercial flight. The majority (83%) feel most comfortable traveling in their personal vehicle.
Treatment and Knowledge Fuels Optimism
With more known about the virus and how it spreads, there appears to be growing confidence among some travelers. Nearly a quarter (22%) of Floridians say they are more comfortable traveling now than when the pandemic began – 7 percentage points more than when we last surveyed in October.
Their growing confidence was attributed to:
■ The implementation of mask use and cleaning policies (38%)
■ More confidence in medical treatment and outcomes (34%)
■ More knowledge about how the virus spreads (28%)
■ Having taken a trip without contracting the virus (24%)
This year, nearly two-thirds of Floridians (63%) plan to take at least one vacation of 3 days or more. Nearly half (46%) of respondents plan to take multiple trips – up 20 percentage points from 2020.
However, 2 in 5 residents say they will feel more comfortable traveling after receiving both doses of the Covid-19 vaccine (42%) and when cases begin to decrease (40%).
“The Covid-19 vaccine truly is the key to restoring Americans’ confidence in traveling again,” said Mark Jenkins, spokesman, AAA – The Auto Club Group.
“With health experts predicting widespread vaccinations by the summer, AAA Travel Advisors are seeing growing interest in bookings for the second half of the year.”
Additional survey highlights:
■ 77% will wear a mask in public while traveling
■ 41% are more likely to visit a destination with a mask mandate
■ 49% are driving less due to the pandemic (37% – no change in driving habits)
■ 39% are more likely to purchase travel insurance than before the pandemic
■ 68% will not travel in Q1 (54% cite the pandemic as a reason why)
“For over 100 years, AAA has been helping travelers travel safely and enjoyably,” Jenkins continued.
“That’s why AAA encourages the use of a trusted travel agent. They are the experts who help you consider options and make informed decisions that fit your comfort level.”
About the AAA Consumer Pulse™ Survey
The AAA Consumer Pulse™ Survey was conducted online among residents living in Florida from January 15 – 24, 2021. A total of 400 residents completed the survey.
Survey results asked of all respondents have a maximum margin of error of ± 4.9% points. Responses are weighted by age and gender to ensure a reliable and accurate representation of the adult population (18+) in Florida.
The Auto Club Group (ACG) is the second-largest AAA club in North America with more than 14 million members across 14 U.S. states, the province of Quebec, and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking, and financial services, travel offerings, and more.
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