How to Turn More Site Visits into Purchases

By  //  February 18, 2021

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If your business website gets plenty of visitors, that’s great, but if few of those visitors are actually paying for your products and services, the number you attract won’t really make much difference.

So, how can you improve your online presence in order to influence more conversions? In this article, you’ll find a few handy hints and tips to help you.

Attract the Right People

One of the main reasons why you aren’t achieving as many transactions as you’d like might be that your website isn’t drawing in people who are actively looking for your product or service. To get around this, you can undertake some intent SEO (search engine optimization).

Basic SEO is great for attracting anyone and everyone to your business. Simply look for the search terms most commonly used to find businesses within your industry (there are numerous online tools to help with this), then include them in your regularly updated online content.

However, only a small percentage of the people you attract will be looking for the products and services of your business. To make site traffic more relevant, you need to zone in on more specific keywords and use resources that allow you to narrow your search down.

For example, some online tools allow you to search by location as well as subject. By using intent SEO, you can outrank your competitors in the search results and multiply your revenue by drawing in relevant traffic. There are many other techniques that can help you achieve more conversions. To find our more, simply use a guide on the approaches used by SEO companies.

Improve Navigation

Is your website a little too complicated? Try to keep to just a few pages containing only the necessary information – and display that info in a way that is legible and easy to understand.

Ensure that the act of moving between pages is highly intuitive and that customers can find everything they need within a few seconds. It’s amazing how quickly users hit the “back” button if what they require isn’t immediately to hand. Your site should be optimized for all devices so you’re not alienating any section of your audience.

Add Calls to Action

What do customers need to do to engage with your business? Is the answer to this question immediately clear on every page of your site? Users might want to buy from you or use your services, but if they can’t see how to do so, they’ll just go elsewhere.

That’s why you must display calls to action on every page and give simple directions on how to take the next steps. Consider including a “Click to Call” feature on your displayed phone number or a direct link to your contact page as part of that call to action.

Stay on Brand

Is all of your online content relevant? Posting about matters that aren’t directly to do with your business may confuse some users and muddy the waters about what exactly it is that you do. Keep blog posts, site content and social media updates simple, to the point and always on brand.

Revise Your Offerings

Are you missing something when it comes to your product range or available services? Perhaps you coil do a little market research and record your own data about customer behavior.

You could also ask clients to fill out feedback forms to find out exactly what they’re looking for. After collecting this information, consider making changes based on your discoveries in order to tailor your offerings to meet customer preferences more effectively.