Integrate Analytics into Your Restaurant Management System
By Space Coast Daily // February 25, 2021
Why your restaurant management system should integrate with an analytics system? You should definitely see the huge amount of data generated in your restaurant from reservations to delivery.
Where did you store these massive amounts of data? Spreadsheets?
If you are not aware of one of the most advanced tools called restaurant analytics, then most probably your answer will be the same.
Now, customer data and all other reports in a restaurant are no longer represented in excels or spreadsheets.
Because the data is assembled from different accounts and of different categories such as inventory, customer database, sales report, employee’s performance report, and so on. So it will really tedious and time-consuming to list out all these through excels and spreadsheets.
But now with effective use of analytics integration with your restaurant management system, you can run your business in auto-pilot mode, because each and everything will be perfectly assembled, categorized, stored on cloud storage units, and represented in simple and easily understandable matrix format when you need them.
Every industry is facing cut-throat competition because of the increased number of opponents as well the needs of customers. For surviving or thriving, you need to discover new skills and should understand the working of restaurant analytics and how they make a great impact on businesses.
You might have experience and feel irritated when your opponent is getting more sales, more profit even both you guys have the same menu, same timing, pricing, and even the location.
It happens mainly because your opponent has an upper hand over you with the in-depth knowledge he/she has about A to Z in the restaurant business through a restaurant analytics system.
Let’s start from the basics!
So, what is restaurant analytics?
Restaurant analytics is a tool to analyze all the information regarding your restaurant business and convert those valuable data or insights into data-driven decisions which are extremely important for improving the efficiency of your restaurant business. They are different from reporting, in which it only gives reports about the sales and profits.
But with restaurant analytics, you will get comprehensive knowledge about every single element in your restaurant business. For example, with just a few clicks you can analyze, the customer behavior, what they mostly purchasing, areas that need improvement, the performance of your employees and much more.
In this digital epoch, with the help of an advanced analytics system, you can assemble, organize and represent data from multiple processes on a single dashboard.
Why analytics is important for your restaurant management system?
Restaurant analytics is an integral part of understanding your business better. Getting awareness about how to enhance the marketing strategies, customer relationship management leads to sustainable development and success that helps you to stand out from the competitors.
Information regarding various processes like inventory, sales, marketing, customer management, employee performance, and more are obtained from different channels and should be analyzed in a correct way. With analytics, you can avoid blind decisions which will break your business, instead of that you can take result-driven decisions.
By using such analytics systems, you can track, analyze and measure valuable insights which are represented in past, present, and predictive data format.
Also helps in avoiding unwanted expenses, can check whether all your ads and promotions are working as you expect, customer reactions about your business, even you will get the real-time status about customers that drives into your website, links they clicked on, meals they added to cart, how much time they spend on your website or app, the mode of payment they prefer and many more.
How to use restaurant analytics?
Even if have analytics with your restaurant ordering system, this is something you still browse on the internet to get a vast idea about its performance and how it affects your business.
Generally, working on restaurant analytics can categorize into four parts:
3) Data collection
Let’s start with the first one.
Define your objective
This is the primary and one of the most important parts where you need to define your objective based on your business. Maybe you feel overwhelmed when deciding your objectives, so start asking these questions to yourself.
What is your major obstacle in this business? How you can reach out to potential customers?
What do you expect from your business? What your competitors are look for? What are their objectives?
You can include as much question as you want and try to figure it out a well-defined and precise marketing objective.
Once you choose your marketing objective, now you can move to matrices. Matrices are different features of a particular process that are used to demonstrate the data. Here you can choose the metric based on how easily and effectively you can understand it. If you want, you can also use multiple matrices.
For instance, customer relationship management campaign, here you can analyse the same through the ad impressions, CRT (click-through rate) in social media platforms, email open rates, etc. You can check these data on a regular basis, a weekly or monthly basis according to your convenience.
Another matrix you can include in the analytics system,
STR (Staff Turnover Rate)
Used to check the attrition rate of your employees in your restaurant.
Average customer waiting time (ACWT)
This is an important matrix that shows the average time your customers will wait at your restaurant from the time they enter your restaurant according to the POS software.
ACWT= (Total wait time in minutes/Total orders)
Channel return of investment (CROI)
It helps to track the revenue that is generated through different channels like websites, app, or even 3rd party websites. Here you can calculate the expense in each order and the ROI obtained from it.
Websites or apps for restaurants generated a pile of data. Through multiple channels they customers will place orders and hence data are created through multiple channels. Multiple channels may include your website, app, 3rd party dealer, promotions, social media platforms, and many.
So how will you collect all this data across multiple channels into a single dashboard?
Analytics can show different matrices for each of the platforms and can show the amount of data generated in each case.
Data from different sources:
Customer reviews: Customer reviews and feedback have an important place in every customer-centric business. Customers will share their experiences about dining or takeaways on different platforms. Expect both negative and positive feedbacks.
Use positive feedback for maintaining the quality of food and service while welcome the negative feedback to understand the areas that need improvements and rectify them.
Social media: social media is the biggest platform where you can run advertisements, promotions about your offers, special deals, and more and collect an enormous amount of data.
Once you defined your business objective, matrices and started collecting data, now it’s time to evaluate the data and analyze the growth of your restaurant business. Solid analytics will provide robust data which helps in business and success.
The role of analytics in your restaurant.
Studies show that 60% of restaurant start-ups are closed within one year of their performance. It is because of unawareness of the local market, insufficient knowledge about your customers and their buying pattern, the inability of analysing expenses and revenue, and the current trends.
Here is where restaurant analytics can help you to understand each and every about all the above aspects. Analytics helps in implementing invaluable changes based on recent trends.
Let’s see the primary duties of analytics:
Analytics use your previous history and real-time to forecast the data-driven decisions for the future. A live dashboard is the main advantage of analytics where you can access all this information from anywhere at any time.
By using analytics integrated with a restaurant management system you will get the capability to understand the past history, present trends very effectively. Through this, you will get an extensive vision of the entire business.
Through the insights from social media ads and promotions, you will understand whether your marketing strategies are working or not. The money and efforts you spend are worth it or not. Since a single platform can offer you all the information, you don’t need to spend any single penny on other platforms.
Restaurant analytics software is an essential tool for any passionate, enthusiastic, and forward-thinking restaurateur and their brand.
Restaurant data analytics will offer you an extra layer of the competitive edge that will help you in understanding your customers in every aspect. You will also be skillful to discover insights about your restaurant business that you never see with any other platforms and this comprehensive data helps in accomplish the greatest growth.
It is true that you might not be able to predict the future of your restaurant fully, but with the right analytical tool integrated with your restaurant management system, you can ensure your successful revenue and great service to your customers. So, start analyzing the raw information you have with the restaurant analytics tool and use it for business growth.